Good Egg Award
Category: Whole eggs or shell eggs; Egg product (liquid or powder)
Status: Current Policy
Tchibo stands for a unique business model. In eight countries, Tchibo operates more than 1,000 Tchibo Shops, approx. 26,000 Depots at third-party retail outlets, and national online shops. The company uses this multi-channel distribution system to offer coffee and the Cafissimo single-serve system, along with weekly changing non-food ranges. Tchibo and its 12,500 employees worldwide generated revenues of 3.4 billion EUR in 2014. The company is the roasted coffee market leader in Austria, the Czech Republic, Germany and Poland and one of the leading e-commerce companies in Europe.
Its sustainable business policies have earned the family business, which was founded in Hamburg in 1949, multiple awards including the award for Corporate Ethics and the Environmental Logistics Award in 2012, and the Federal Government’s CSR Award in 2013.
“Since 2006 sustainability has been an integral part of the Tchibo business strategy. As a family-owned company we see it as our obligation to take responsibility for our actions and consider our impact on people and the environment. Animal welfare is a substantial part of it: Already almost 10 years ago we banned fur products from our assortment. Since 2014 we also decided to exclude products with angora, as we could not guarantee the long-term animal welfare of the angora rabbit. The abandonment of eggs from caged hens for our food assortment in Germany is another step on our way towards a 100% sustainable business.”
Stefan Dierks, Head of CR Product & Strategy