Plukon Food Group "Volwaard"
Good Chicken Award
Category: Fresh Chicken
Status: Current Policy
Started in 2007, Volwaard is the result of a unique collaboration between the Plukon Food Group and its farmers. Respect for consumer preferences and animal welfare is the credo behind the Volwaard concept. Together with supermarkets and the Dutch Society for the Protection of Animals (DSPA) they are striving for further improvements in animal welfare. The birds get twice as much space than is standard, an outdoor covered area and 100% vegetarian feed. The Volwaard chicken has a better life and is also backed by the "Better Life" hallmark of the DSPA.
"We believe it is our duty to build up a leading position in poultry welfare within this growing group of farmers and for consumers who are becoming increasingly aware of their ethical responsibilities. I am convinced that the Good Chicken Award will help Volwaard make this animal welfare initiative even more successful. Animal Welfare is one of the key factors in our Mission Statement and we realize that we can make a difference to the poultry sector in North West Europe."
Niels van Gestel, Commercial Director Plukon Food Group