Company name: Coop Switzerland
Good Rabbit Award
Category: Breeding Does; Fresh Rabbit; Frozen Rabbit
Status: Current Policy
Best Retailer Innovation Award
Coop operates over 800 supermarkets in Switzerland and employs almost 80,000 people. Coop attaches great importance to animal welfare, committed to around 40 animal welfare projects. The Good Rabbit Award highlights our commitment to ensuring products of the highest standards in animal welfare are provided to our customers. The system designed by Kani-Swiss is unique and in many ways a world first in rabbit welfare.
"Coop attaches great importance to animal welfare and has carried organically produced meat and eggs from animal-friendly access to range or free range conditions in its Naturaplan and Naturafarm lines for over 20 years. We are also committed to around 30 animal welfare projects, both large and small, above and beyond these two popular own-label brands. Our Good Rabbit Award in 2016 highlights our commitment to ensuring products of the highest standards for animal welfare are provided for our customers.’
Roland Frefel, Head of Coop category management fresh produce and member of senior management