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Sainsbury's Sainsbury's

Company name: Sainsbury's

Sector: Retailer

Awards (8)


Best Retailer Marketing Award

Year: 2013
Region: United Kingdom

Best Retailer Marketing Award (2013)

Leadership and Innovation in Retail Award

Year: 2012
Region: United Kingdom

Leadership and Innovation in Retail Award (2012)

Good Calf Commendation

Year: 2011
Region: United Kingdom
Category: Dairy beef; Dairy veal
Status: Commitment

Good Calf Commendation (2011)

Best Volume Retailer

Year: 2011
Region: United Kingdom

Best Volume Retailer (2011)

Good Chicken Award

Year: 2010
Region: United Kingdom
Category: Fresh Chicken
Status: Withdrawn

Good Chicken Award (2010)

Best Volume Retailer

Year: 2010
Region: United Kingdom

Best Volume Retailer (2010)

Good Egg Award

Year: 2008
Region: United Kingdom
Category: Whole eggs or shell eggs; Egg product (liquid or powder)
Status: Current Policy

Good Egg Award (2008)

Best Volume Retailer

Year: 2007
Region: United Kingdom

Best Volume Retailer (2007)

Most Improved Supermarket

Year: 2007
Region: United Kingdom

Most Improved Supermarket (2007)

In 2010, Sainsbury’s received a Good Chicken Award for committing to source their own brand fresh chicken (within 5 years) to a reduced stocking density of 30kg/m2 (moving down from 38/m2), to provide the birds with enrichment and natural light, and to using a slower-growing breed of bird.

In 2018, Sainsbury’s made the decision to withdraw from their Good Chicken Award commitments, having made little progress on converting to 100% higher welfare fresh chicken.

Today, less than 20% of the fresh chicken Sainsbury’s sell is higher welfare (which includes RSPCA Assured, Free-Range and Organic chicken). All their other chicken is reared to the Red Tractor standard: maximum stocking density 38kg/m², with pecking substrates such as straw bales and the provision of natural light is recommended. Sainsbury’s has retracted their commitments on reducing stocking density from 38kg/m2 to 30kg/m2 and to using a slower-growing breed of chicken.

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