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Marketing Case Studies

Kipster - Marketing the 'world’s first carbon neutral egg'

Kipster - Marketing the 'world’s first carbon neutral egg'

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Kipster - Marketing the 'world’s first carbon neutral egg'

Dutch manufacturer Kipster has established an innovative farm designed to address animal welfare and sustainability concerns. This this case study highlights how they have…

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Philadelphia connects with customers on dairy

Philadelphia connects with customers on dairy

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Philadelphia connects with customers on dairy

Case study about Philadelphia's marketing campaign to promote their Good Dairy Commendation.

Download (PDF 0.53MB)
Waitrose QR Codes – delivering welfare messages

Waitrose QR Codes – delivering welfare messages

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Waitrose QR Codes – delivering welfare messages

Waitrose has a unique relationship with its farmers, supporting British agriculture in the care of animals to deliver superb quality through the highest welfare standards

Download (PDF 0.21MB)
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