Marketing Case Studies
Kipster - Marketing the 'world’s first carbon neutral egg'
Dutch manufacturer Kipster has established an innovative farm designed to address animal welfare and sustainability concerns. This this case study highlights how they have…Download (PDF 0.59MB)
Waitrose QR Codes – delivering welfare messages
Waitrose has a unique relationship with its farmers, supporting British agriculture in the care of animals to deliver superb quality through the highest welfare standardsDownload (PDF 0.21MB)