Supermarket retailers are vital to improving farm animal welfare in the food supply chain. The influence they have over the welfare standards adopted by food producers is enormous due to their buying power, the number of shoppers they attract, and their ability to promote one product over another.
Our Supermarket Survey forms the central focus of our engagement work with retailers. We have been conducting the survey biennially since 2001 and 28 retailers participated in the last survey in 2019.
Covid-19 - Supermarket Survey pushed back a year
Due to the ongoing Coronavirus pandemic, we have postponed the Supermarket Survey and Retailer Awards until 2022.
There were 28 entrants in 2018 and we hope to secure a similar number of participants in the next iteration.
Compassion will celebrate its ‘Retailer Awards’ again in 2022.
The survey involves retailers completing a detailed questionnaire about their farm animal welfare policies and practices and their use of key welfare indicators.
The survey is split into six separate sections: overall approach to farm animal welfare; laying hens; broiler chickens; dairy cows and calves; sows and meat pigs; and (new for 2019) farmed fish.
The results of the questionnaire are used to produce a bespoke, comprehensive gap analysis report, scoring and ranking supermarkets anonymously against their peers.
The names of the retailers taking part in the survey are not disclosed publicly, nor privately to the other participating retailers.
All data in the feedback reports is presented anonymously, typically showing the highest and lowest scores achieved for each area of performance, in order to maintain confidentiality.
Each supermarket’s feedback report provides companies with detailed recommendations to enable them to manage welfare in their supply chains more effectively.
The Supermarket Survey is open to all major European supermarkets and is provided free of charge to all participants.
Our biennial Retailer Awards (part of our Good Farm Animal Welfare Awards programme) are based on the Supermarket Survey results and are awarded for overall Best Retailer, Best Retailer Innovation and Best Retailer Marketing.
Companies participating in the Supermarket Survey are automatically considered for the biennial Retailer Awards.