CIWF Logo Food Business
Search icon

Marketing Case Studies

Kipster - Marketing the 'world’s first carbon neutral egg'

Dutch manufacturer Kipster has established an innovative farm designed to address animal welfare and sustainability concerns. This this case study highlights how they have…

Download (PDF 0.59MB)

Philadelphia connects with customers on dairy

Case study about Philadelphia's marketing campaign to promote their Good Dairy Commendation.

Download (PDF 0.53MB)

Waitrose QR Codes – delivering welfare messages

Waitrose has a unique relationship with its farmers, supporting British agriculture in the care of animals to deliver superb quality through the highest welfare standards

Download (PDF 0.21MB)
  • 1

You are using an outdated browser which we do not support. Please upgrade your browser to improve your experience and security.

If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).