Food Business

Kaufland

Awards

  • Good Egg Award
    Good Egg Award

    Year: 2015

    Region: Germany

    Category: Egg product (liquid or powder)

    Status: Current Policy

  • Good Rabbit Commendation
    Good Rabbit Commendation

    Year: 2015

    Region: Germany

    Category: Fresh rabbit; Frozen rabbit

    Status: Current Policy

  • Best Retailer Innovation Award
    Best Retailer Innovation Award

    Year: 2013

    Region: Germany

  • Good Egg Award
    Good Egg Award

    Year: 2013

    Region: Germany

    Category: Whole eggs or shell eggs

    Status: Current Policy

  • Good Egg Award
    Good Egg Award

    Year: 2010

    Region: Germany

    Category: Whole eggs or shell eggs

    Status: Current Policy

Sector: Retailer

Number of Awards: 5

Kaufland is a leading German retailer with over 1200 supermarkets in Germany and Eastern Europe. The supermarket chain has a significant commitment to farm animal welfare and already won a Good Egg Award in 2010 as it decided to sell only cage-free eggs. They are now winners of the Good Egg award for their commitment to only using cage-free eggs in all their products. They have also won the Good Rabbit Commendation award 2015 for only selling fresh and frozen rabbit reared in higher welfare systems.

“Within the responsible design of our product range, we promote higher welfare farming systems and contribute to the enhancement of existing farming standards. We are very happy and proud to receive this award – it is also a signal that our commitment to animal welfare is the right way forward.”

In German: "Im Rahmen einer verantwortungsvollen Gestaltung unseres Sortiments fördern wir gezielt alternative Haltungsformen und tragen zudem dazu bei, die Tierwohlstandards in der konventionellen Nutztierhaltung zu verbessern. Wir freuen uns daher sehr über die Auszeichnung, denn sie zeigt uns, dass wir mit unserem Engagement in Sachen Tierwohl auf einem guten Weg sind."

Hergen Blase, Head of CSR Department at Kaufland

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