In Europe, over 400 companies have signed up to the Better Chicken Commitment, pledging to introduce the higher welfare criteria for all the chickens in their supply chain by 2026. You can find out more about the progress of the most influential companies in implementing these criteria in our latest ChickenTrack Report.

Norwegian poultry producer Norsk Kylling has successfully transitioned 100% of its chicken production to meet the higher welfare requirements of the BCC, setting a new benchmark for the poultry industry. Read our case study on how they achieved this.

The companies below are some of the well-known brands that have signed up to the Better Chicken Commitment, working towards only using healthier, happier chickens reared in better environments. Where their commitments cover specific countries only, we have specified this in the footnote below.

Please support them on their journey to higher welfare. And encourage those companies that haven't yet made the BCC pledge to get on board with higher welfare chicken and shape a more compassionate future for all!