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In Europe, over 380 companies have signed up for better chicken. Compassion has worked closely with many of these food businesses - find out more about the commitments of key well-known brands below.
Who has signed the Better Chicken Commitment?
The world’s largest quick service restaurant chain, Subway, signed up to the 2026 European Chicken Commitment (ECC) for 100% of the chicken in its European managed supply chain.
Iconic chicken brand, KFC publicly committed to sourcing their chicken to higher welfare standards by 2026, in the UK, Ireland, the Netherlands, Belgium, Sweden and Germany. In March 2021, KFC France also signed-up to the Better Chicken Commitment.
Burger King in the UK signed up to the Better Chicken Commitment in March 2021.
Domino's Pizza has publicly committed to sourcing their chicken to higher welfare standards by signing up to the Better Chicken Commitment in France, Germany, The Netherlands, Denmark, Belgium and Luxembourg.
Domino's Pizza also signed up to the Better Chicken Commitment (BCC) in Australia and New Zealand in November 2021
High street bakery chain Greggs signed up to the Better Chicken Commitment in August 2020 to further strengthen their animal welfare credentials.
In July 2020, Nando’s formally released their public commitment to raise chicken standards across their UK and Ireland supply chains.
Popular UK casual dining restaurant chain Fridays, signed up to the Better Chicken Commitment in April 2021.
Pizza Express joined the growing number of companies in the restaurant sector to sign up to the Better Chicken Commitment in July 2020.
Waitrose & Partners has signed up to the European Chicken Commitment, and already provide their chickens with more space, natural light and a rich environment.
M&S has signed up to the European Chicken Commitment across 100% of their fresh and ingredient chicken offer.
M&S is already BCC-compliant across 100% of its fresh chicken (as of September 2022), under it's Oakham Gold label.
Unilever’s commitment covers all its bouillons and soups – a truly phenomenal commitment given that the chicken is for ingredients in products where its power in the supply chain is limited.
By 2026, all Nestlé food products that use chicken as an ingredient in Europe will move to the higher welfare standards as set out in the European Chicken Commitment.
The Big Table Group is a leading UK operator of the Las Iguanas, Bella Italia and Café Rouge restaurant brands. Previously part of the Casual Dining Group they publicly committed to introduce higher welfare standards for chickens across their entire business portfolio.
Global meal kit provider HelloFresh joined the industry move for higher welfare chicken in May 2020.
Meal kit retailer Gousto signed up to the BCC at the end of September 2020.
High street Japanese food chain, YO! Sushi signed up to the Better Chicken Commitment in January 2020.
Leading poultry producer Fileni Group became the first Italian company in November 2021 to publicly commit to meet the higher welfare criteria of the European Chicken Commitment.
Contract caterer CH&CO has committed to meet all the standards set out in the European Chicken Commitment for 100% of the chicken in its UK and Ireland supply chains, by 2026.
Norwegian supermarket chain REMA 1000 Norge AS has successfully implemented the higher welfare requirements of the Better Chicken Commitment working closely with its chicken producer Norsk Kylling. Read the case study.
Norwegian chicken producer Norsk Kylling produces chicken for REMA 1000 and signed up to the Better Chicken Commitment as part of their partnership. Read the case study.
Norsk Kylling are 100% BCC compliant across their entire chicken production chain (as of 2022).
One of the largest global contract caterers, Compass Group, has made the pledge to transform the welfare of chickens by signing up to the 2026 European Chicken Commitment. They have also signed a similar pledge in the US to introduce higher welfare standards for broilers by 2024.
Sodexo has committed to source 100% of their chicken meat from systems compliant with the criteria set out in the European Chicken Commitment, across all of their European operations, by 2026.
Elior Group has committed to using only higher welfare chicken GLOBALLY by 2026. Read more.
Danone, world leader in infant nutrition, has committed to improve broiler welfare across their entire European supply chain. Read more.
In August 2020, Aldi France pledged to meet the higher welfare requirements of the European Chicken Commitment for all their own brand fresh, frozen and processed products (containing more than 50% chicken) by 2026.
In September 2020, Lidl France committed to ensuring all its own label products containing more than 50% chicken will meet the Better Chicken criteria by 2026 at the latest.
French retailer Schiever announced its renewed commitment to improve the welfare of broilers in its supply in October 2020.
Fleury Michon, the leading manufacturer and distributor of pork and poultry delicatessen products in France signed up to the Better Chicken Commitment in September 2020.
Leading French supermarket chain E.Leclerc, which holds 21.4% of the retail market in France, signed up to the Better Chicken Commitment in September 2020.
Groupe Holder, who owns the popular PAUL and Ladurée brands, announced its Better Chicken Commitment (BCC) in September 2020.
Monoprix was the first French retailer to sign up to the European Chicken Commitment and aims to meet the criteria for their own-brand chicken ahead of schedule, by 2024.
By 2026, Aramark will require all of its European suppliers to meet the new requirements for 100% of their fresh, frozen, and processed chicken, extending its US commitment for the humane treatment of broilers chickens.
Intermarché is the 3rd largest retailer in France with 15% market share. They have pledged to meet the higher welfare requirements for their Intermarché and Netto stores across all their fresh, frozen and processed chicken (containing over 50% of chicken meat) by 2026.
French retailer Franprix signed up to the Better Chicken Commitment in February 2020.
Auchan is the 6th largest retailer in France with 10% market share and has committed to introduce the new higher welfare requirements for their fresh, frozen and processed chicken (containing over 50% of chicken meat) by 2026.
In February 2022, Auchan extended the scope of its European Chicken Commitment (ECC) to its operations in Poland and Spain.
Système U, the 5th largest retailer in France, has pledged to meet the higher welfare requirements of the European Chicken Commitment for all their own brand fresh, frozen and processed products (containing more than 50% chicken) by 2026.
French restaurant chain Flunch, which serves 54 million meals a year, has announced that all its restaurants in France will use chicken that meets the requirements of the European Chicken Commitment by 2026.
API Restauration, the fourth largest catering company in France has signed up to meet the ECC criteria by 2026.
Bertrand Restauration is part of the Betrand Group - one of the leading catering groups in France - and joined the Better Chicken Commitment in February 2020.
Sodebo, the No.1 manufacturer of ready meals and sandwiches in France, (with around 13% market share for their own brands) signed up to the European Chicken Commitment in November 2019.
French retailer Carrefour has committed to ensuring all its own label products containing more than 50% chicken will meet the Better Chicken criteria by 2026 at the latest. Carrefour Polska also signed up to the BCC in May 2020.
Carrefour Polska became the first retail chain in Poland to sign up to the European Chicken Commitment in May 2021. All their own-brand products (fresh, frozen and whole chicken and branded products containing more than 50% chicken) will meet the higher welfare criteria of the ECC by 2026.
Casino Group has pledged to meet the new higher welfare requirements across all their own label fresh, frozen and processed chicken (containing more than 50% chicken) by 2026.
Galliance, the poultry division of the French cooperative Terrena, committed to produce increasing volumes of chicken that meets the Better Chicken Commitment in September 2021.
Eataly, the largest Italian food market and restaurant chain signed up to the ECC in February 2022 making them the first retailer in Italy to make the commitment.
Bofrost*, market leader in the sale of frozen dishes in Italy, has signed up to the European Chicken Commitment, as part its German parent company commitment to comply with the higher welfare criteria for broilers by 2026.
