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Best Retailer Innovation Award

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The Best Retailer Innovation Award is presented to the retailer that provides the best example(s) of work to improve farm animal welfare in their supply chain, as part of their Supermarket Survey submission.

The winners’ submissions are assessed by a panel of judges and are each awarded points for specific parameters which include the severity of the welfare issue addressed, the potential scale of the impact of the innovation, as well as the level of involvement from the retailer.

In 2019, Casino in France received the Best Retailer Innovation Award for their leading work to introduce the very first method of production labelling scheme in France.

The label is based on over 200 animal welfare indicators (all verified by third-party auditing) that cover all phases of an animal’s life: birth, rearing, transport and slaughter.

The scheme aims to help consumers identify higher welfare products more easily when they are out shopping and is being opened up to other companies to adopt across Europe.

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In 2017, Tesco was presented with the Best Retailer Innovation Award for developing a humane fish slaughter system for their sea bass and sea bream working collaboratively with their Turkish farmers and processors.

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In 2015, Coop Switzerland was presented with the Best Retailer Innovation Award for developing a ‘dual purpose’ breed of chicken where the female birds are kept to produce eggs and the male birds are reared for meat instead of being culled as chicks.

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In 2013, the Best Retailer Innovation Award was presented to Kaufland in Germany for developing a higher welfare indoor rabbit production system.

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