Supermarket retailers are vital to improving farm animal welfare in the food supply chain. The influence they have over the welfare standards adopted by food producers is enormous due to their buying power, the number of shoppers they attract, and their ability to promote one product over another.
We have been working with major retailers since 2001, to recognise industry leaders in ethical food through our biennial Supermarket Survey.
The Supermarket Survey scores and rates supermarkets on their policies, performance and overall approach to farm animal welfare. It provides companies with a free, tailored, gap analysis tool to enable them to manage welfare in their supply chains more effectively.
The current survey reviews the welfare standards for laying hens, broilers, pigs, dairy cows and calves only. Retailers are benchmarked anonymously against their industry peers using the highest and lowest percentage scores for each area of performance to maintain confidentiality.
The Supermarket Survey is open to all major European supermarkets.
Our biennial Retailer Awards (part of our Good Farm Animal Welfare Awards programme) are driven by the Supermarket Survey results and are awarded for performance, innovation and communication in farm animal welfare.
Companies participating in the Supermarket Survey are automatically considered for the Retailer Awards.
Our next Retailer Awards will be presented at the 2017 Good Farm Animal Welfare Awards.
Best Retailer Award
Based on the overall score for broilers, laying hens, pigs, dairy cows and calves, and on the company’s overall approach to farm animal welfareRead more »
Best Retailer Innovation Award
Based on work to improve farm animal welfare within the supply chainRead more »
Best Retailer Marketing Award
Based on work to communicate farm animal welfare to the consumer and promote products from high welfare systemsRead more »