Supermarket retailers are vital to improving farm animal welfare in the food supply chain. The influence they have over the welfare standards adopted by food producers is enormous due to their buying power, the number of shoppers they attract, and their ability to promote one product over another.
Our Supermarket Survey forms the central focus of our engagement work with supermarket retailers. We have been conducting the supermarket survey biennially since 2001 and 28 retailers have participated in the latest survey in 2019.
The survey involves retailers completing a detailed questionnaire about their farm animal welfare policies, the inputs and practices in their supply chains and their use of key welfare indicators. The survey is split into six separate sections: overall approach to farm animal welfare; laying hens; broiler chickens; dairy cows and calves; sows and meat pigs; and (new for 2019) farmed fish.
The results of the questionnaire are used to produce a bespoke, comprehensive gap analysis report, scoring and ranking supermarkets anonymously against their peers.
The names of the retailers taking part in the survey are not disclosed publicly, nor privately to the other participating retailers. All data in the feedback reports is presented anonymously, typically showing the highest and lowest scores achieved for each area of performance, in order to maintain confidentiality.
Each supermarket’s feedback report provides companies with detailed recommendations to enable them to manage welfare in their supply chains more effectively.
The Supermarket Survey is open to all major European supermarkets and is provided free of charge to all participants.
Our biennial Retailer Awards (part of our Good Farm Animal Welfare Awards programme) are based on the Supermarket Survey results and are awarded for Best Retailer performance, Best Retailer Innovation and Best Retailer Marketing on farm animal welfare.
Companies participating in the Supermarket Survey are automatically considered for the Retailer Awards.
2019 Retailer Awards
The latest Retailer Awards were presented at the 2019 Good Farm Animal Welfare Awards held on 27 June in Brussels.
Waitrose & Partners picked up both the overall Best Retailer Award for their high scores in the Supermarket Survey, and the Best Retailer Marketing Award and for their consistent and high level of communications on farm animal welfare with their recent ‘Waitrose & Partners’ campaign.
Casino received this year’s Best Retailer Innovation Award for their leading work to introduce the very first method of production labelling scheme in France.
Compassion will celebrate its ‘Retailer Awards’ again in 2021.