Food Business

Best Retailer Marketing Award

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The Best Retailer Marketing Award is presented to the retailer that provides the best example(s) of work to communicate farm animal welfare to the consumer and to promote food products from higher welfare systems, as part of their Supermarket Survey submission.

The winners’ submissions are assessed by a panel of judges and are each awarded points for the type of media, the potential consumer reach, the strength of the welfare messaging used.

In 2017, Waitrose received the Best Retailer Marketing Award for their 'Everything we do goes into everything you taste' campaign, focussing on their dairy grazing pledge which they've now increased from 100 days to 120 days, and on their eggs which are all free-range - both shell eggs and the eggs used in the ingredients of their products.

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In 2015, leading Belgian retailer Colruyt received the Best Retailer Marketing Award for actively promoting their farming systems and welfare standards to their customers using a range of marketing channels including in-store TV and online videos.

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In 2013, the Best  Retailer Marketing Award was presented to Sainsbury's.

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