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Kipster - Marketing the 'world’s first carbon neutral egg'
Case Studies
This section contains a number of technical, marketing and partnership case studies that share good practice in farm animal welfare and demonstrate different ways to implement and communicate higher welfare practices.
Kipster - Marketing the 'world’s first carbon neutral egg'
Dutch manufacturer Kipster has established an innovative farm designed to address animal welfare and sustainability concerns. This this case study highlights how they have…
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Tesco - Driving Innovation in Humane Fish Slaughter
A case study and accompanying video of how Tesco has worked with its Turkish suppliers to introduce a humane electrical stunning system for European sea bass and gilthead sea…
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Fridays - planting trees to encourage ranging behaviour in laying hens
Case study on how the independent, family-run egg producer, Fridays has developed a range which is designed to be meaningful and encourages hens to forage outside during the…
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Buitelaar Group - higher welfare veal and beef
Special calf rearer Buitelaar Group have built a sustainable supply chain for dairy bull calves, successfully reducing the unnecessary culling of male dairy calves on farm. They…
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Kipster – higher welfare barn system for laying hens
A video case study of the fantastic Kipster barn system - an innovative farm that has been designed to address laying hen welfare as well as sustainability concerns, delivering…
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Fumagalli (Italy) Free Farrowing Case Study
Case study about supply chain partners Waitrose, their UK supplier Winterbotham Darby and their Italian partner Fumagalli, and how they are running a commercially successful free…
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BPC antibiotic stewardship case study
The British Poultry Council launched an Antimicrobial Stewardship Programme in 2011 to ensure a continuous review of medicine usage in poultry meat as well as promoting best…
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Axfoundation Case Study on Antibiotics
Axfoundation in Sweden has been deeply engaged in minimising the use of antibiotics in land based food producing animals in the Swedish food retail/wholesale/food service sectors.…
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Case Study - Windstreek Broiler House
Case study on the innovative Windstreek broiler house which has been developed in The Netherlands, and offers multiple features for improved broiler welfare and strong…
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Kani-Swiss case study on Group Housing for Does
Case study on the Group Housing of Does in the Kani-Swiss system highlighting the welfare benefits for Does.
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