This section contains a number of technical, marketing and partnership case studies that share good practice in farm animal welfare and demonstrate different ways to implement and communicate higher welfare practices.
Driving higher welfare chicken in Norway
A case study on how Norwegian retailer REMA 1000 Norge AS has worked with its poultry producer Norsk Kylling to successfully implement the higher welfare requirements of the…Download (PDF 2.51MB)
Kipster - Marketing the 'world’s first carbon neutral egg'
Dutch manufacturer Kipster has established an innovative farm designed to address animal welfare and sustainability concerns. This this case study highlights how they have…Download (PDF 0.59MB)
Tesco - Driving Innovation in Humane Fish Slaughter
A case study and accompanying video of how Tesco has worked with its Turkish suppliers to introduce a humane electrical stunning system for European sea bass and gilthead sea…Read more
Fridays - planting trees to encourage ranging behaviour in laying hens
Case study on how the independent, family-run egg producer, Fridays has developed a range which is designed to be meaningful and encourages hens to forage outside during the…Download (PDF 0.76MB)
Buitelaar Group - higher welfare veal and beef
Special calf rearer Buitelaar Group have built a sustainable supply chain for dairy bull calves, successfully reducing the unnecessary culling of male dairy calves on farm. They…Download (PDF 3.02MB)
Kipster – higher welfare barn system for laying hens
A video case study of the fantastic Kipster barn system - an innovative farm that has been designed to address laying hen welfare as well as sustainability concerns, delivering…Read more
Fumagalli (Italy) Free Farrowing Case Study
Case study about supply chain partners Waitrose, their UK supplier Winterbotham Darby and their Italian partner Fumagalli, and how they are running a commercially successful free…Download (PDF 0.34MB)