Better Chicken Commitment roadmap training modules

The implementation of the Better Chicken Commitment is a major focus of our work with companies. Broiler welfare will only be improved when all criteria of the BCC are fulfilled.

Developing a roadmap for transition, with progressive timelines for implementation and buy-in from all stakeholders involved in the process, is needed to ensure deadlines can be met. This process involves different stakeholders and often complex supply chains which vary significantly between companies. In order to reach and support more businesses, we have developed three training modules to help committed companies in the development and implementation of their ECC/BCC roadmaps.

Roadmap module objectives

Equip and empower companies to investigate their supply chains
Identify solutions to challenges and barriers
Give companies confidence to develop a roadmap for implementation
Inspire companies to promote their commitments

The content of each module is as follows:

Module 1 – The ‘What’ and the ‘Why’

BCC Overview
ECC/BCC and the science behind the criteria
Challenges and barriers
Introduction to the roadmap
What’s your company’s Why?

Module 2 – The ‘How’

Definition of a roadmap and different types
The Roadmap Quadrant Overview:
- The Business Case
  - The Supply Chain Team and the How
  - The Marketing Team and the Why
  - The Finance Team and the When
  - Strategic alignment from the top
- Supply Chain Mapping
- Supply Chain Solutions
- Marketing and Communications

Module 3 – Marketing and reporting

The role of the marketing team: promoting the commitment, transparent transition and increased consumer engagement
The ‘Better Chicken’ Visual Identity
Make the most of your marketing
Guidelines to report on progress towards the BCC

Reach out now for more information and get access to the training modules!