Supermarkets play a pivotal role in shaping farm animal welfare standards. With their vast buying power, influence over supply chains, and ability to guide consumer choices, retailers are uniquely positioned to lead the shift toward more ethical and sustainable food systems.

We work closely with major UK retailers to raise welfare standards across the food industry. To support this mission, we’ve developed a suite of Retailer Policy tools  that help the food industry identify and address key welfare issues in their supply chains. These tools include:

Retailer Welfare Policy Overviews
Covering laying hens, broiler chickens, and pigs—highlighting where each retailer stands on core welfare commitments.
Animal welfare ‘Spotlights’
Focused insights into specific welfare areas, including:
- Spotlight on UK Retailer Policies on Indoor-Reared Chicken
  Assessing alignment with the Better Chicken Commitment.
- Spotlight on UK Retailer Policies on Salmon Welfare
  Evaluating progress and gaps in fish welfare standards.

These resources are designed to inform, inspire, and hold retailers accountable—ensuring that animal welfare remains a priority in every aisle.