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Two thirds of UK public want clearer food labelling

News Section Icon Published 06/12/2021

The results of Compassion's latest poll on food labelling, released today (6th December), has found that more than two thirds of the UK public want to see more information on their meat and dairy products about how the animals were reared.

lady shopping for food at display counter in supermarket

The poll, carried out by Opinium, asked a sample of 1,990 UK citizens from across the political spectrum whether meat and dairy products should be labelled according to method of production, similar to the way shell eggs are currently labelled.

68% agreed that products should be labelled according to their method of production (MOP).

Labelling matters

"These poll results demonstrate that the majority of British people want clearer labelling showing how their meat and dairy products are produced, in the same way that eggs are labelled with the method of production", said Dr Nick Palmer, our Head of UK.

Only 14% did not agree and a further 18% answered ‘don’t know’. The solid majority, which represented every main political group – Conservatives (66%) Labour (80%) and Liberal (71%) – showed an almost even split across every region throughout the UK – North (69%), Midlands (68%), London (66%), South (68%), Wales (73%), Scotland (71%), Northern Ireland (51%). 

We have been calling on Defra to provide MOP labelling for some time and these results show that the British public would welcome more information on their meat and dairy that tells them how the animals were reared. We now urge Defra to act on these results and to ensure that MOP labelling is extended to all meat and dairy products.” Nick added. 

Find out more about food labels here.


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