Rupert Ellword, Head of Marketing at Waitrose said: “The Best Marketing Award for us is a great moment to signify how well we’ve done to tell our customers what we stand for around animal welfare and to show the dedication and hard work of our farmers to maintain our higher welfare standards.”

They also picked up the overall Best Retailer Award for achieving the highest score in Compassion’s Supermarket Survey.

We were delighted to award Tesco for the first time, who picked up the Best Retailer Innovation Award for their leading work to introduce a new humane slaughter system for sea bass and sea bream into commercial practice, by working collaboratively with their Turkish farmers and processors. Watch the video here…

Barney Kay, Head of Agriculture at Tesco said: “We’re hugely proud to receive this Best Innovation Award from Compassion. It’s great to see us being recognised as leading in fish welfare – such a growing sector and something that’s really important for our customers.”

Tracey Jones, Director of Food Business at Compassion said of the awards: “We have witnessed significant progress on farm animal welfare since Compassion launched its Good Egg Award 10 years ago: cages for laying hens are being consigned to the history books, the plight of the broiler chicken is being taken seriously, and industry is leading the charge on cage-free systems for rabbits and pigs.

"I’m particularly proud that we have played a significant role in the progress we have witnessed – in order to benefit the lives of more than one billion farm animals, when the corporate commitments and pledges come to fruition”.

Listen to the podcast which takes you behind the scenes of Compassion’s Good Farm Animal Welfare Awards and hear from some of this year's winners.

Find out more about our Food Business Impact here.

China Awards

Compassion’s latest awards reflect cage-free drive