A new milestone for the BCC in France 

The announcement marks a significant milestone for the Better Chicken Commitment in France, with Galliance pledging to launch its first BCC-compliant product lines under its brands La Nouvelle Agriculture and Père Dodu in 2026, aiming for a full transition by 2028.

Beyond its own brands, Galliance is also committing to supply BCC-compliant products to all its BCC-signatory clients, supporting their efforts to meet welfare standards. As of July 2025, 394 companies across Europe have signed the BCC, including major French retailers like Carrefour, Lidl, and Auchan, as well as global brands such as Domino’s Pizza, Sodexo, and Hill’s Pet Nutrition.

In addition, Galliance has announced an investment plan to upgrade three slaughterhouses in France to controlled atmospheric stunning, further improving welfare standards across its supply chain.

Strengthening Commitment Among National Brands

This move follows a similar commitment made in July by industry leader LDC for its brands Maître CoQ and Le Gaulois, signalling a growing momentum among national brands. With strong consumer-facing labels now embracing the BCC, pressure is mounting on retailers and food service companies to follow through on their pledges and bring higher welfare chicken to shelves at scale.

While some retailers already offer own-brand products that meet BCC criteria, Galliance’s leadership could catalyze a broader industry shift - making BCC the new standard for broiler chicken across France and beyond.

Galliance Strengthens Commitment to Higher Welfare Chicken