Over 380 companies across Europe and the UK have committed to the Better Chicken Commitment (BCC), recognizing their role in enhancing breeding, living conditions, and slaughter practices for meat chickens in their supply chain by 2026.

ChickenTrack aims to drive compliance and transparency by showcasing companies that are leading in broiler chicken welfare.

ChickenTrack 2023 highlights that while there's been some improvement, the majority of European companies are lagging in two crucial areas: transitioning to slower-growing breeds and lowering stocking density, which are essential for enhancing chicken welfare.

Encouragingly, the evaluation of 85 companies across 8 European countries reveals a positive trend: reporting on transition has risen from 39% in 2022 (including producers) to 65% in 2023.

ChickenTrack 2023 Topline results

Of the total 85 companies assessed, 55 are reporting on their transition progress.
21 companies are reporting for the first time in 2023, including Burger King (France), Domino’s Pizza Enterprises (Europe) and Carrefour Poland, Italy and Spain.
30 companies are yet to start reporting
7 companies report 100% compliance with at least one of the BCC criteria:
- Danone Group - Natural Light
- Marks & Spencer - Natural Light, Enrichment, CAS Slaughter (as well as 100% BCC compliance on fresh chicken)
- Monoprix - Breed
- Nando’s - Natural Light and Enrichment
- Norsk Kylling - all criteria
- Schiever Distribution (France) - Stocking Density, Breed, Natural Light
- Waitrose - Stocking Density, Natural Light, Enrichment, CAS Slaughter
2 companies have public roadmaps – Quick (France) and Fileni (Italy)

Results by sector

Of the 85 companies committed to the BCC:

33 are from the Retailers & Meal Kit sector, 21 of which are reporting on transition progress. Highlights include:
- M&S is reporting on Natural Light, Enrichment, CAS Slaughter. M&S is the only UK retailer that is 100% compliant with the BCC for all its fresh supply, and is working towards 100% compliance for its whole supply by 2026.
- Carrefour (Poland) reporting for the first time across Stocking Density (28%), Breed (28%), Natural Light (28%) and CAS Slaughter (38%)
- HelloFresh reporting for the first time across Breed (19%), Enrichment (29%) and CAS Slaughter (43%) – the full scope of this reporting can be viewed on our website
- Schiever Distribution (France) for 100% transition in its first year of reporting across Stocking Density, Breed and Natural Light
14 are from the Food Service & Hospitality sector, 8 of which are reporting on transition progress. Highlights include:
- Accor (France) reporting for the first time across Stocking Density (34%), Breed (19%), Natural Light (31%), Enrichment (16%), CAS Slaughter (24%) and Third-Party Auditing (22%)
- API Restauration reporting on transition progress for the first time on Natural Light (55%) and Enrichment (33%)
- Quick (France) reporting 50% transition progress on Natural Light in its first year of reporting
23 are from the Restaurant sector, 15 of which are reporting on transition progress. Highlights include:
- Flunch (France) reporting for the first time across Natural Light (43%), Enrichment (43%) and CAS Slaughter (71%)
- TGI Fridays (UK) reporting for the first time on Natural Light (80%) and Enrichment (80%)
9 are from the Manufacturing sector, 6 of which are reporting on transition progress. Highlights include:
- Premier Foods reporting on transition progress across Stocking Density (45%), Enrichment (45%) and CAS Slaughter (99%)
- Unilever is reporting an 18 percentage point increase in progress on Stocking Density and Breed, and a 10 percentage point increase in progress on Enrichment from last year.
6 are from the Producer sector, 5 of which are reporting on transition progress. Highlights include:
- Fileni reporting for the first time on Stocking Density (19%), Breed (28%), Natural Light (17%), Enrichment (17%) and CAS Slaughter (19%)
- LDC reporting on transition progress across Stocking Density (23%), Breed (26%), Natural Light (52%), Enrichment (53%) and CAS Slaughter (41%)

Results by country

Of the 85 companies featured in ChickenTrack, here's the breakdown by country of those with BCC commitments and the number reporting on their transition progress:

Latest European ChickenTrack is out!