The Red Tractor Assurance scheme has launched a new ‘Enhanced Welfare’ module and marque for indoor chicken which meets all the requirements of the Better Chicken Commitment (BCC).

The module provides a ready-made third-party audit for companies signing up to the Better Chicken Commitment and allows them to differentiate their higher welfare chicken from standard production.

Underpinned by the safety and traceability benefits of Red Tractor, the Enhanced Welfare for Chicken module includes the following criteria:

A slower growing chicken breed
Natural light and environmental enrichment to encourage natural behaviours like pecking, scratching, wing flapping and use of perches
More space to live, with a reduction in the number of birds that are allowed in the barns (reducing stocking density from 38kg/m² to 30kg/m²)

To date over 50 companies in the UK have signed up to the Better Chicken Commitment and Red Tractor recognised the need to develop a new module to help promote indoor reared higher welfare chicken.

Red Tractor CEO, Jim Moseley said: “Grounded in the values of the Red Tractor scheme - animal welfare, food safety, traceability and environmental protection – this is an important broadening of the scheme which for 20 years has, and continues, to transform and build trust in British farming and food quality. The new modular approach is supported by a clear and simple process, which could strip out some of the complexity from labels on pack and menus.”

Animal welfare labelling is important for consumers to understand the provenance of their food. The Enhanced Welfare label not only provides BCC signatories with the much needed visual identity to promote their higher welfare chicken but it will enable consumers to more easily understand the welfare credentials of the chicken they buy.

Red Tractor launches Enhanced Welfare module for Chicken