Earlier today, eye-catching bicycle billboards were launched at popular landmarks in New York, London and Paris to raise public awareness of the impact of factory farming on climate. The poll revealed that only one in two British adults (55%) are aware that the livestock sector produces more greenhouse gas emissions than the emissions of all the world’s planes, trains and cars put together.

Why now?

This week the world’s eyes have been on Egypt as leading thinkers and policy makers join global leaders to find solutions to the climate crisis and commit to ways to meet the goals of the Paris Agreement. But we can’t tackle the growing climate emergency without ending factory farming.

Dr Tracey Jones, Global Director of Food Business remarks: “Today, we’re calling time on factory farming. Not only is it the single biggest cause of animal cruelty on the planet and a major driver of wildlife declines but without ending it we simply cannot tackle the growing climate emergency.

“Our poll shows that many people simply aren’t aware of the huge impact intensive livestock production is having on our climate and our health. The End of the Line campaign aims to raise awareness and harness worldwide support to get leaders to end factory farming and transform our food system to one where people, animals, planet can coexist to the benefit of all.

“We urgently need to move away from industrial agriculture to more regenerative, agroecological methods that restore soils and biodiversity, whilst reducing our reliance on meat and dairy products and putting animal sentience at the heart of all we do.

“We’re urging individuals, forward-thinking businesses, NGOs and others to join this global movement today. The messages coming out at COP27 are loud and clear – urgent and systemic change is needed to secure the very future of the planet.”

Find out more about how you can help tackle the global climate, nature and health crisis here.

Sign the petition here.

The End of the Line for Factory Farming starts here