Today (24 June) we hosted our virtual Good Farm Animal Welfare Awards and were delighted to celebrate the work of some market-leading food businesses for their inspiring and innovative work in the field of farm animal welfare and sustainable food production.
The awards were streamlined this year to allow businesses affected by the COVID-19 pandemic to progress towards the delivery of their existing animal welfare commitments.
Despite a difficult 12-months for the industry, we were pleased to recognise 11 leading food businesses for their inspiring and often innovative work in the field of farm animal welfare and sustainable food production.
Watch the Virtual Awards event here.
Marketing & Innovation Awards
This year’s Best Marketing Award was presented to French, higher welfare poultry producers, Les Fermiers de Loué, whose clever combination of humour and political relevance generated huge public interest with their street marketing campaign promoting their higher welfare chicken. Watch the video to find out more about the campaign...
Hilton Seafood UK and Danone both received Special Recognition Awards for their innovative work which provides a global baseline for best practice in animal welfare. Danone stood out for its global assessment tool for dairy cow welfare and Hilton Seafood UK’s more humane method of slaughter for King Prawns will benefit more than 100 million animals in its first year. Read more about both winners here.
Sustainable Food & Farming Awards
Small producers Lynbreck Croft and Hollis Mead Organic Dairy were awarded in the Sustainable Food & Farming category for producing their higher welfare meat, dairy and eggs in ways that protect, improve and restores wildlife and the environment.
McDonald’s UK & Ireland picked up the Sustainable Food & Farming Corporate Award for their Regenerative Beef Project. Their rotational grazing approach helps to rebuild degraded soil, recharges watersheds and dramatically increases biodiversity. With over four million customers every day to McDonald’s restaurants in the UK alone, changes in the right direction at this scale will make a massive impact, potentially game-changing for the industry, if rolled out across McDonald’s more widely.
Compassion’s CEO Philip Lymbery commented: “In this age of pandemic, climate and biodiversity emergency, there is an urgent need to move to regenerative, nature-friendly farming that not only builds back better soil health, pollinators and other biodiversity, but also provides for the very best animal health and welfare.
"Our Sustainable Food and Farming Award seeks to bring greater recognition for farmers and businesses pioneering nature-friendly farming and I’m delighted to congratulate and thank all this year’s winners and indeed everyone who applied for the award for all they are doing to preserve the natural world as our life support-system for the future.”
Read more about the winners by clicking on the boxes below.
Planet Friendly Award
Italian manufacturer Barilla was awarded a Special Recognition Award under the Planet Friendly banner for successfully implementing cage free eggs across its entire operation in over 100 countries, benefiting over 2 million hens each year. In addition, Barilla has significantly reduced its greenhouse gas emissions, by decreasing its use of egg as an ingredient and by the impressive achievement of offsetting three of its brands’ CO2 emissions completely.
Compassion’s Director of Food Business, Tracey Jones said: “Whilst the transition to higher welfare production systems is imperative, growing scientific evidence calls for a significant reduction in the overall production and consumption of animal protein. Barilla’s work to actively reduce egg consumption with the resulting fall in emissions is an excellent example of how this balance can be successfully achieved and deserves to be recognised.”
Read more about their achievement by clicking the box below
M&S Special Recognition Award
As part of this year's Awards M&S also received Special Recognition for the rollout of its new higher welfare Oakham Gold chicken which meets all the higher welfare criteria of the Better Chicken Commitment (BCC).
M&S was the first retailer to sign up to the BCC in early 2018 and is in the process of converting all its current fresh chicken to Oakham Gold as the new minimum standard, with a further roll out across its processed and ingredient chicken by the BCC 2026 deadline.
Despite the slimming down of this year’s Awards, there were three additional species awards presented:
- Chinese producer Happy Eggs received the very first Good Egg Award in China for selling only cage-free eggs on the internet.
- Leading Italian producer of healthy bakery treats, Galbusera, received a Good Egg Award this year for extending its cage-free commitment to exclude combination systems.
- Nature d’Eleveurs, owned by leading French manufacturer LDC Group, received a Good Rabbit Commendation for its commitment to roll out higher welfare, cage-free production for fattening rabbits.
Philip Lymbery concluded: “One of my greatest pleasures each year is presenting the Good Farm Animal Welfare Awards. I’m humbled to share that, since our Food Business programme and awards began in 2007, the total number of animals benefiting (including awards, projects and pledges), is over 2.23 billion. This is a truly amazing impact, which fills me with great hope for the future, for animal welfare, humankind and our planet. I’d like to congratulate and thank all of this year’s winners for all they are doing to make life better for millions of farmed animals.”
CLICK ON THE BOXES BELOW TO READ MORE ABOUT THIS YEAR'S WINNERS!