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Over 50 years of campaigning thoughtfully and peacefully to improve the lives of farmed animals, has brought us here.

The global climate, nature and health emergency we are currently witnessing has brought us here.
We are

Rethinking Food

As the leading international animal welfare environmental charity, we are urging companies to take a holistic system-wide approach accounting for their animal footprint on the climate, nature and health crisis. We are particularly keen to discuss with businesses the integration of measurable targets for the reduction of meat and other livestock products in corporate sustainability plans.

The stability of the planet is in peril. Our food system is failing. Our dependence on intensive animal agriculture has played an outsized role in this failure. In the need to change, food businesses are presented with an incredible opportunity to help set a more sustainable course where people, planet and animals can thrive and live in harmony. Together, we have forged new paths that are set to improve the lives of over two billion animals. We look forward to building on that. The power of our partnership is immense and by setting measurable and meaningful targets to reduce the production and consumption of animal-based products, coupled with investment in higher welfare and regenerative farming practices we can, quite literally, change the world.

Our approach

Compassion is evolving its work programme with food companies to deliver a more resilient and sustainable food system which addresses the needs of people, planet, and animals.

Through extensive stakeholder collaboration, key interventions, and practical tools, we will help your business evaluate its current model, identify priority areas, build the business case for change and set strategies that are fit for the future.

Over time, these strategies will reduce the production and consumption of farmed animals, rebalance the animal protein in your consumer offer and help to regenerate nature and restore biodiversity.

Our team of experts will help you measure progress, deliver higher animal welfare and remain relevant and credible to customers whose attitudes and tastes are changing at pace, thus protecting profitability, market performance and brand reputation.

This is an exciting time for food businesses – for innovation, for investment and for being a part of a transformation towards a ‘planetary resilient’ food system.

A driving force for change

A driving force for change

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Never doubt that a small group of thoughtful, committed individuals can change the world, indeed it's the only thing that ever has.

Margaret Mead, author

Founded by Hampshire dairy farmer Peter Roberts in 1967, Compassion in World Farming has been instrumental in landmark legislative changes against veal crates, barren battery cages for laying hens, and gestation stalls for sows, as well as the recognition of animals as sentient being in European law.

Since 2010, its Food Business team has been pivotal in driving change and raising standards in farm animal welfare by working in collaboration with leading food businesses around the world.

Using key tools such as Good Farm Animal Welfare Awards, Supermarket Survey and Business Benchmark on Farm Animal Welfare we drive a programme of continuous improvement, supported by our technical resources and communication packages.

Image of BBFAW report_SS Report_Award logo

Our Good Farm Animal Welfare Awards recognise market-leading companies that ensure (or who commit to ensure within a five-year period), higher welfare systems for the animals in their supply chain, by meeting specific welfare criteria.

Our biennial Supermarket Survey scores and ranks supermarkets on their policies, performance and overall approach to farm animal welfare. It provides companies with a free tailored, gap-analysis tool to enable them to manage welfare in their supply chains more effectively.

To date more than 2.5 billion animals are set to lead better lives from our corporate partners commitments. Find out more about our impact for farm animals.

Our journey

Our journey

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Keeping to Peter’s strong belief that protection of animal welfare and the ending of factory farming was intrinsically linked not only to our own health, but the health of our planet, Compassion embarked on a journey outlining change with short and long goals, from ‘Beyond factory Farming’ to ‘A Flourishing Food System’.

Montage of report and book covers

In its major international conference ‘Extinction & Livestock: Moving to a flourishing food system for wildlife, farm animals and us’, (2017) partnered with the World Wildlife Fund (WWF), Compassion further explored the interconnections between intensive animal farming, the wider sustainability issues and its impact on people – on their health, on food security and their livelihoods.

Attended by leading policy makers, academics and representatives from food businesses, the conference concluded that replacing intensive animal farming with a regenerative food system was not just a ‘nice to have’ or a choice to make for animal welfare alone but essential for the sustainability of life on earth.

And at its ground breaking international Extinction or Regeneration Conference (2023), Compassion partnered with IPES-Food and other partners, to discuss better ways of producing our food to ensure we head towards regeneration rather than extinction.

Our strategic plan

Our strategic plan

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As the world faces a doubling in global meat consumption by 2050, in tandem with increasing food insecurity, growing pollution, grain and water shortages, scarcity of land, alongside increasing health risks posed by intensively farmed meat and dairy consumption, Compassion’s call for the world to reduce its reliance on animal products and to rear livestock in a humane and sustainable way is more relevant than ever.

Creating a Compassionate Future is our most urgent strategy yet detailing the milestones towards achieving a better food system and ending factory by 2040. It reflects the growing need for action in the face of the escalating climate, hunger and wildlife crises.

The new strategy is broken down into three overarching goals which build on the significant successes we have achieved in recent years, including an historic commitment from the European Union to ban cages for farmed animals by 2027.

These goals are:

  • to achieve a global shift from factory farming to regenerative farming that works with nature and animals;
  • to reduce human reliance on animal products, including by eating less meat, fish, and dairy; and
  • to raise a global awareness that good animal welfare is essential for sustainable climate and nature-friendly food.

To achieve these goals, we will focus on the four main actors that hold the key to achieving them – governments, corporates, the United Nations and the finance sector.

Our engagement with leading and forward-thinking food businesses will help achieve these goals by demanding higher animal welfare and planet-friendly practices in food production.

Time to act

Humanity poses a threat to the stability of the planet… We need to urgently redefine the food system and start the transformation towards a planetary health diet for all

Professor Johan Rockström, Stockholm Resilience Centre, speaking at EAT and The Rockefeller Foundation’s virtual event, 24 June 20201

Scientific research supports the call for urgent fundamental changes in the way we produce and consume food for the sake of our own health, the climate and the environment. We must transform our food system if we are to address the multi-dimensional challenges of producing sufficient, safe and nutritious food for all within the safe operating space of all nine planetary boundaries.2

Planetary Boundaries graph. Azote for Stockholm Resilience Centre, based on analysis in Richardson et al 2023.

Credit: Azote for Stockholm Resilience Centre, based on analysis in Richardson et al 2023.

As of 2023, six of the nine planetary boundaries – climate change, land-system change, freshwater change, biosphere integrity (biodiversity loss), novel entities (artificial toxic and long-lived substances), and biogeochemical cycles (phosphorus and nitrogen particularly from industrial agriculture) – have already been crossed as a result of human activity.

Without a new food system, we will not be able to address the global health crisis, meet the targets of the 17 Sustainable Development Goals, achieve the objectives of the Paris Climate Agreement and the Convention on Biological Diversity whilst also meeting the needs of a rising population projected to be around 10 billion by 2050.

A clear majority of credible scientific papers – the Intergovernmental Panel on Climate Change (IPCC), the Intergovernmental Science Platform on Biodiversity (IPBES), and the EAT-Lancet Commission – conclude that meat and dairy must begin to play a much smaller role in our daily diets.

Montage of external reports on climate change and food production
It would indeed be beneficial, for both climate and human health, if people in many rich countries consumed less meat, and if politics would create appropriate incentives to that effect.

Hans-Otto Pörtner, ecologist, co-chair of the IPCC’s Working Group on Impacts, Adaptation and Vulnerability

Our failing food system

Until now, undernutrition and obesity have been seen as polar opposites of either too few or too many calories. In reality, they are both driven by the same unhealthy, inequitable food systems.

Prof Boyd Swinburn, University of Auckland, Co-Chair of the Lancet Commission on Obesity3

Despite years of increased investment, research and development and technological advancement, there remain significant failings in our food system.

Right now, more than 1.3 billion people do not have enough to eat, whilst according to the Food and Agricultural Organisation of the United Nations (FAO) the world wastes approximately 2.5 billion tonnes of edible food every year (FAO, 2016).4

What that FAO calculation has not taken into account is the biggest single waste of food: feeding human-edible crops to industrial livestock. Cereals, soya and palm are fed to intensively reared livestock, who convert them inefficiently into meat, milk and eggs. Protein conversion ranges from as low as 4 percent for beef, to 25% for eggs.5 In addition, almost a fifth of the world’s total catch of wild fish is processed into fishmeal and fish oil, the majority of which are used to feed farmed fish.6 Through this process, enough food to feed four billion people is wasted. Enough to sustain more than half of humanity today.

At the same time two billion men, women and children are overweight or obese7, with poor diets being responsible for more deaths than any other risk factor8. The overconsumption of meat, dairy and eggs in developed regions exceeds both dietary guidelines and new planetary diet guidelines.

The United Nations in 2016, reported that food production, when not sustainably managed, is a major driver of biodiversity loss and polluter of air, fresh water and oceans, as well as a leading source of soil degradation and greenhouse gas emissions.9 The way we produce food also contributes to antimicrobial resistance10 and non-communicable diseases, as well as emerging and foodborne diseases, and provides poor conditions for workers and vulnerability to price squeeze from input suppliers, processors and retailers. It also delivers poor animal welfare.

The impact of intensive animal farming

The climate, nature and health emergency we face is undoubtedly caused by multiple factors, a major one of which is intensive animal farming.

Issues such as climate change, biodiversity loss and public health can be collectively addressed through the elimination of factory farming and the move towards high welfare regenerative farming systems. Continue reading to learn more about the scale of the impact of factory farming.

1. Slide


  • Unhealthy diets are acknowledged as the largest global cause of disease, with the over-consumption of sugar, salt and saturated fat in highly processed foods, coupled with inadequate consumption of fresh fruit and vegetables. Furthermore, the overconsumption of red and processed meat – only made possible by intensive animal farming – contributes to heart disease, obesity, Type 2 diabetes and certain cancers.
  • An estimated 1.3 billion people – around a quarter of the world’s population - suffer from severe or moderate food insecurity.11 despite enough calories being produced to feed more than twice the world’s population.12
  • Every year there are around 600 million cases of foodborne diseases and 420,000 deaths13 predominantly from Salmonella, Campylobacter and E. Coli. In addition, agricultural intensification is associated with 50% of emerging zoonotic diseases since 1940. Zoonotic transmission is responsible for three out of every four new or emerging infectious diseases in humans. SARS, EBOLA, and HIV are linked to the consumption and close contact with the body fluids of wild animals (civets, bats, and primates, respectively).
  • Around one-third of the world’s population relies on farming, livestock, forests or fishing for food and income.14 The livelihoods of many farming communities are adversely affected by intensive animal farming. These include negative impacts on employment as industrial agriculture needs less labour, lack of effective wealth distribution and a reliance on costly inputs.

Click on the tabs below to find out more.

1. Slide


  • Intensive animal farming threatens several planetary boundaries, including climate change, biogeochemical flows (nitrogen and phosphorus), land-system change, freshwater use, and the loss of biodiversity. If we are to avoid dangerous levels of climate change, all sectors, including energy and transport, will need to reduce their emissions.
  • It is estimated that the livestock industry is currently responsible for around 18% of all anthropogenic GHG emissions globally.15, 16 If the livestock sector were to continue with business as usual, this sector alone could account for up to 50% of the emissions budget for 1·5°C by 203017.
  • A range of studies show that a substantial decrease in the consumption of meat and dairy is urgently needed if the emissions from food and farming are to be reduced below their current levels and that a shift to more plant-based diets is essential if we are to meet the Paris Climate Agreement targets.
  • In addition, the intensification of crop production for animal feed has accelerated land and soil degradation – on a business-as-usual model, the UN warns of just sixty years’ productivity left in the world’s soils.
  • Around one million plant and animal species are now threatened with extinction18, with intensive animal production a primary factor.19 As meat consumption rises, so farmland expands depriving wildlife of their natural habitat and bringing them into dangerously close proximity to human activity providing the perfect opportunity for pathogens to spread, some of which are zoonotic and pose a threat of pandemics.

Click on the tabs below to find out more.

1. Slide


  • Industrial livestock production systems have been designed with little thought to the behavioural needs and wants of animals. The resulting systems rely heavily on technology, the prophylactic use of antibiotics to help prevent disease, genetic selection beyond the physiological limits of the animal, and a high-volume, low-margin economic model.
  • Intensive systems are largely barren confinement systems, such as cages and crates or highly stocked barns or feedlots, with few provisions for physical comfort or occupation. They frequently deprive animals from the comfort of their own kind, through single penning, and are reliant on routine mutilations to prevent the worse behavioural effects of boredom and frustration such as tail biting and feather pecking. They are usually, but not confined to, large scale operations.
  • Globally, more than 77 billion land animals are reared for food each year, with two out of three of those animals reared in intensive systems. Estimates of farmed fish are between 50 and 160 billion.
  • While progress is being made towards incremental change such as the removal of cages for hens and sows, and the reduction of high stocking densities for chicken in some parts of the world; a greater degree of intensification is occurring in others.
  • Farm animals and fish are sentient beings capable of feeling pain and emotions such as depression or joy. They deserve to lead a good quality of life, one not only free from suffering, but one that provides opportunities for positive experiences such as comfort, pleasure, play; to learn, be confident and have a sense of choice. It is our ethical responsibility and moral imperative in which we all have a part to play.

Despite the compelling evidence from multiple sectors, there has been limited action to begin to deliver a healthy and sustainable food system. Intensive animal farming continues to consume vast resources, including cereals and soy, to produce animal feed. Forests are destroyed and re-purposed into farmland and the intensification of crop production which, with its use of monocultures and agro-chemicals, has led to overuse and pollution of ground- and surface-water20, soil degradation21, 22, biodiversity loss23, and air pollution24. Policy makers may recognise the serious environmental crises we face but many are reluctant to acknowledge the part played by intensive animal production in generating these crises.

To address this, we need to RETHINK our food system and work collectively and creatively on the transition that will move us all towards a more humane, resilient, and sustainable food system.


The way forward

The EAT-Lancet Commission report (2019) on ‘Food, Planet, Health’ , provided the first full scientific review for a healthy and sustainable diet and detailed the changes necessary to create a sustainable food future. The Commission’s reference diet or planetary health diet, provides a science-based framework for a flexible solution to stay within planetary boundaries, that will feed up to 10 billion people by 2050, limit a global temperature rise to less than two degrees and ensure optimal human health and nutritional guidelines. It also allows for adaptation to dietary needs, personal preferences and cultural traditions.

The planetary health diet is a global reference diet for adults that is symbolically represented by half a plate of fruits and vegetables. The other half consists of primarily whole grains, plant proteins (beans, lentils, pulses, nuts), unsaturated plant oils, modest amounts of meat and dairy, and some added sugars and starchy vegetables.

EAT forum.org25

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The Planetary Health Diet

The Planetary Health Diet

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    Macronutrient intake grams per day
(possible range)
Caloric intake kcal per day
Whole grains    
Rice, wheat, corn and other 232 811
Tubers or starchy vegetables    
Potatoes and cassava 50 (0–100) 39
All vegetables 300 (200–600) 78
All fruits 200 (100–300) 126
Dairy foods    
Whole milk or equivalents 250 (0–500) 153
Protein sources    
Beef, lamb and pork 14 (0–28) 30
Chicken and other poultry 29 (0–58) 62
Eggs 13 (0–25) 19
Fish 28 (0–100) 40
Legumes 75 (0–100) 284
Nuts 50 (0–75) 291
Added fats    
Unsaturated oils 40 (20–80) 354
Saturated oils 11.8 (0-11.8) 96
Added sugars    
All sugars 31 (0–31) 120

Credit: EAT Lancet Commission: Healthy Diets from Sustainable Food Systems

Production patterns

Production patterns

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Consumption Patterns

Consumption Patterns

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YouGov Meat Consumption Survey 2022

YouGov Meat Consumption Survey 2022

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Call for reduction

Call for reduction

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We aren't the only group calling for a reduction in the consumption of animal products - this is a view increasingly shared by several organisations:

Organisation Target Timeline
50by40 logo - the words 50by40
50% reduction in the global production and consumption of farmed animal products across all species 2040
Eating Better logo - name with red, green and blue circle next to it
Eating Better
50% reduction in meat and dairy consumption in the UK, remainder comes from "better" sources 2030
NRDC logo - A polar bear and star in a shield
Natural Resources Defense Council
20% reduction in GHG emissions from climate intensive foods N/A
World Resources Institute logo - name of organisation
World Resources Institute
25% reduction in food-related GHG emissions 2030
Friends of the Earth logo - a green circle above the name
Friends of the Earth
25% reduction in carbon emissions across supply chain and 25% reduction in factory farmed animal product purchases N/A
One NYC logo - the name
Phase out the purchase of processed meat and a 50% reduction in the purchase of beef 2050
C40 Cities logo - name on a green background
C40 Cities
Align food procurement with planetary health diet 2030
Greenpeace logo - name written in green
50% reduction in production and consumption of animal products 2050
CIWF logo - lamb leaping with green circle behind
Compassion in World Farming
50% reduction in global production and consumption of animal products 2035 - high consuming countries
2050 - global
HSUS logo - the shape of the USA made up with images of animals
Humane Society of the United States
50% of total meals offered at institutional dining programmes in US are plant-based 2025
Webinar: Food System Impacts on Biodiversity Loss

Webinar: Food System Impacts on Biodiversity Loss

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Global dietary patterns need to move towards more plant-heavy diets.

A new Chatham House report, ‘Food System Impacts on Biodiversity Loss’ was launched in partnership with The United Nations Environment Programme (UNEP) and Compassion in World Farming during a live webinar.

Key points include:

  • The global food system as it is organised today is the primary driver of biodiversity loss;
  • Biodiversity loss will continue to accelerate, unless we change the way we produce food;
  • Further destruction of ecosystems and habitats will seriously threaten our ability to sustain human populations in the near and medium term.
Webinar: How to Love Food and Save Nature

Webinar: How to Love Food and Save Nature

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Friday 11th December 2020, Compassion in World Farming co-hosted a Webinar with the United Nations Environment Programme on the Eat@Home platform. The Webinar discussed the need to move towards healthier diets and the need to embrace nature-positive high-welfare farming to help to regenerate and restore biodiversity. These discussions lead up to the 2021 Food Systems Summit, as part of the Decade of Action to achieve the Sustainable Development Goals.

The planetary health diet represents a dramatic shift in consumption patterns with developed countries seeing a significant reduction in the amount of animal-based protein and a subsequent increase in plant-based proteins . It is recognised there are different challenges in developing countries with a need for local strategies to be devised in line with EAT Lancet dietary recommendations regarding sufficient protein intake. All regions, however, need to increase the consumption of vegetables, fruit, legumes, whole grains and nuts.

Alongside a significant reduction in the production of animals, Compassion and others are urging a further and equally dramatic transformation in production systems. All animals should be reared in higher welfare systems and there should be a significant move towards more regenerative agricultural practices.


Just as our current food system changed over 75 years ago in response to post World War ll food shortages, it can evolve again - to a more innovative, technological, humane and climate friendly system. It has to evolve. The current model is unsustainable.

Key to achieving this would be the “rebalancing of protein” from animal-based foods to a more plant-based diet including an increase in fruit and vegetable consumption. We anticipate reduction in animal-based consumption levels to vary according to regions as specified in the EAT-Lancet planetary health diet. Rebalancing the high levels of animal protein consumption in the US, Europe and other high consuming regions is essential for future sustainability.

Some governments and indeed cities are already calling for reduced meat consumption in their national dietary guidelines and are actively recommending plant-based sources of protein rather than animal-based.

A reduction in global consumption of animal protein by 53% by 2050 and the provision for livestock to forage and eat pasture and farming by-products, rather than human-edible crops in factory farms, would have the following impacts by 2050 compared to a business as usual approach.26

18% Reduction in GHG emissions
35% Reduction in non-renewable energy use
9% Reduction in the rate of global deforestation
12% Reduction in the rate of soil erosion
26% Reduction in the use of arable land
22% Reduction in the use of pesticides
46% Reduction in the use of nitrogen fertiliser
40% Reduction in the use of phosphorus fertiliser
21% Reduction in the use of freshwater for irrigation

Source: Schader C et al. 2015. Impacts of feeding less food-competing feedstuffs to livestock on global food system sustainability. J. R. Soc. Interface 12: 20150891.

By adopting further regenerative farming practices, we will amplify these impacts.

The power of business

The decisions food businesses make and the speed in which they are taken are crucial in addressing this enormous challenge of feeding the growing population within fixed planetary boundaries. Whether through sourcing, pricing, marketing or product positioning - choice editing at scale – all these decisions impact heavily on our health, the environment and on the welfare of animals across the globe.

Leading businesses are already harnessing nature and technology to meet growing consumer needs in this space.

New plant-based products, cellular meat alternatives and innovative menu suggestions are being developed at pace across the food industry as food businesses look to ‘add’ protein alternatives.

Many others are investing heavily in improving animal welfare through adopting cage free policies and through initiatives like the Better Chicken Commitment.

However, few businesses are ‘replacing’ animal-based protein altogether.

Continue reading to see what companies are doing in this space.

What we offer

Vast glass building filled with plants and trees, with walkways around it, and a waterfall coming through the middle of the roof

Rethinking Food aims to work in collaboration with leading food companies on the development of a resilient food system. One that relies less on industrial agriculture and animal products - to one that is more plant-forward, inclusive and regenerative - restoring nature and biodiversity and meeting the needs of people and animals within our planetary boundaries.

Our unique approach looks at opportunities to significantly improve animal welfare and rebalance the protein offer to consumers, for a food system fit for future.

Wherever you are on your journey Compassion has something to offer:

Business case

We will help you make the business case for change, identifying areas for improving animal welfare and rebalancing your protein portfolio, all tailored to your specific company requirements.


We offer a GAP analysis service for your business, to measure your animal footprint and welfare standards, and identify areas for incremental change, to help rebalance your protein footprint and create a more resilient and sustainable supply chain.

Tools & Framework

You will have access to our latest resources and easy to use tools to help you measure your animal and environmental impact and set a course for action.

Best practice

We will showcase what companies are doing in this space to build consumer buy-in and loyalty, to provide inspiration and guidance for your own marketing strategies.


We will promote the latest industry innovations, in areas such as farming practices, product development and communication, that provide off the shelf solutions for your business.


We will provide you with a reporting framework to help you continually measure and report progress on key metrics for your animal welfare and environmental impact.


We will celebrate and show-case companies demonstrating leadership in this space through our suite of awards, and in particular the Planet Friendly Award and Sustainable Food and Farming Award.

Global agreement for sustainable food & farming

If we are to mitigate the threat to people, planet and animals currently represented by our current food systems we need urgent action at a global level. This will require a high level international coordinated initiative.

Without this, it will not be possible to meet the 2030 Sustainable Development Goals (SDGs). Nor will it be possible to achieve healthy diets for all. We will not be able to halt the devastating impact of food production on biodiversity and our environment thereby compromising life as we know it for future generations.

Compassion in World Farming believes that action on food systems within the framework of the United Nations is imperative, just as it was for the existential issue of climate change.

A collective effort

We are seeking support to build momentum for a new Global Agreement for Sustainable Food and Farming to inspire food system change and spark a new era in regenerative agriculture. Change can only be realised collaboratively and we are embarking upon an ambitious work programme with both businesses and policy makers to make this happen.

Business leaders

We are calling for businesses to express support for a Global Agreement on Sustainable Food and Farming and to help us raise awareness and shape future dialogue at critical global meetings during 2021 and beyond.

2021 will see key events at which urgent global action on food systems could be agreed, including:

  • the Conference on the Convention on Biological Diversity
  • the UN Food Systems Summit
  • COP26, the Climate Change Conference

Business support for food system transformation is essential. It’s business that will be responsible for so many of the changes needed. It’s business that so often leads the way to sustainable solutions.

Never has there been a more urgent need for action. The United Nations itself has warned that humanity is not on track to achieve key environmental goals, including on climate change, biodiversity loss, water scarcity, excess nutrient run-off and land degradation.

We invite you to become one of the first businesses to offer support for a new Global Agreement on Sustainable Food and Farming. Please download and sign the agreement, and return it to the email address in the letter heading.

To find out more please get in touch.

Food Industry Initiatives

Many companies are already doing lots of work in this space - find out more by clicking on the boxes below.

Tesco Logo 1000X1000



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Climate Targets

In August 2023, Tesco announced its plans to become carbon neutral across its global operations by 2035 and across its entire value chain by 2050.

It has set a validated science-based target for slashing emissions from forests, land and agriculture. These have been approved by the Science-Based Targets Initiative (SBTi) – the official global body that defines, promotes and validates the best practice in setting climate targets in line with the Paris Agreement goals of limiting warming to 1.5C.

Sustainable Diets

Tesco launched its Balanced diet for a better future (Jan 2021), in a bid to provide its customers with a simple approach to both healthy and sustainable eating.

With “7 in 10 Tesco customers actively trying to reduce their intake of meat”, the report helps customers navigate this transition through a series of hints and tips plus a detailed 7 – Day Meal Planner.

The report encourages Tesco customers to “eat more veg, fruit and wholegrains… and to rebalance protein sources to include more plants.”

The report also outlines Tesco’s commitment towards a “300% increase in sales of meat alternatives by 2025”. 

Tesco Sustainable Diets Food Planner

Plant-based alternatives

Tesco first launched their plant-based range Wicked Kitchen in January 2018. The range was an immediate success, with initial sales exceeding forecasts. It did so well that Tesco doubled the range in October of the same year.

In 2019, Tesco launched a new own-brand range of plant-based foods under the Plant Chef label, which the retailer’s head of plant-based innovation, Derek Sarno, says responds to a ‘clear opportunity’ for ‘affordable, more familiar dishes’.

Tesco said it had launched more than 30 new plant-based products across its Wicked Kitchen and Plant Chef ranges in July 2020, including BBQ, Asian-inspired and meal kits.

In June 2019, Tesco announced its intention to increase vegan products by 837% in a bid for leadership in the Plant-Based category.

Tesco's range including sausages, wraps, teriyaki noodles, pizzas, burgers,  curry, and bangers and mash ready meal
Aldi Sued Logo 1000X1000



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In January 2020 Aldi launched its Plant Menu range containing 14 products and added 20 more to this in 2021.

Their options range from veggie burgers, hot dogs, meatless meatballs, vegetable pot stickers, and eggplant ravioli to an array of dairy-free cheeses, healthy plant-based milks, and vegan ice cream.

Aldi's range including no-steak bakes, sausages, burgers, chilli, and ice cream

In addition to this, Aldi has created a ‘Healthy and Sustainable Basket’ in partnership with the British Dietetic Association. The basket has been designed to encourage people to make healthy food choices while also reducing their impact on the environment by encouraging customers to eat more plants than the average diet. They have also made the suggestions affordable so that the options can be purchased on a budget.

Aldi's Balanced Diet infographic 2021

The basket gives ideas of what items to buy including suggestions of products certified to animal welfare assurance schemes and also promoting some higher animal welfare items. They provide health tips and encourage people to eat more fruit and vegetables, as well as provide meal ideas which can be made from items in the shopping basket.

Aldi's Balanced Diet infographic 2 - 2021

Other sustainability initiatives Aldi focuses on include making a commitment to increasing the percentage of sales from healthier products, working to reduce their environmental impact by focusing on tackling climate change, boosting their energy efficiency and reducing, reusing and recycling their waste.

In 2021, ALDI Italy became the first large-scale retailer in Italy to officially support Veganuary by promoting a variety of plant-based products.

Rewe Group Logo Square


Rewe Group

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Rewe Group is one of Europe’s leading retail and tourism groups operating in 21 countries. They have a large presence in Germany operating around 6000 stores including the Rewe and Penny supermarket chains, nahkauf convenience store franchises, the bakery chain Glocken-Bäckerei and the butcher Wilhelm Brandenburg. Internationally they have a further 3500 stores including discounter Penny, supermarket Billa and multiple convenience store chains.

The group strives to raise the awareness levels of children and adults about more sustainable consumption and more balanced nutrition and integrates their customers into its involvement in biodiversity and environmental protection. To do this, they conduct campaigns in their stores such as participatory events, informative action weeks and fundraising drives on selected products. They have a number of initiatives which help to reduce their impact on the environment and encourage customers to have a more sustainable diet. These include:

  • Rewe have added the ‘PRO PLANET’ sustainability label to its products which takes into account the social, environmental and animal welfare aspects to help customers make informed choices about the products they are purchasing.
  • Penny was the first retailer in Germany to develop an own brand vegan range across all of its product categories with its Food for Future range. The range includes plant-based burgers, rice nuggets and egg and cheese substitutes and is also climate neutral.
Rewe Food For Future
  • In September 2020 Penny teamed up with the University of Augsburg to calculate the ‘true prices’ for eight conventional and organically produced private-label products (apples, bananas, potatoes, tomatoes, mozzarella, Gouda, milk, and mixed meat). They factored in the impact of nitrogen, greenhouse gases, energy, and land-use change from each product’s supply chain and found that the retail price would need to increase by an average of 62% for conventional products and 35% for organic products if the impacts of all the factors were considered in the price. Taking dietary habits into account as well resulted in an increase of 52% for conventional and 32% for organic products. Both prices were shown on the products to demonstrate the real cost of consuming that product, although customers only paid the retail cost.
  • At the same time as its ‘True Prices’ project, Penny opened its first interactive sustainability market “PENNY Grüner Weg” in the Spandau area of Berlin. This store contains 20 stations to make the company’s most important sustainability issues more visible and tangible. It answers questions such as ‘Which products will still be on the shelf if there were no more bees and other pollinating insects?’ and also offers products such as vegetables which are usually rejected as being too big, small or wonky, and items with less packaging.
  • In July 2021 Rewe Germany introduced the ‘Better Half’ brand containing classic meat items which replace 50% of the meat content with vegetables. The range has launched in 1800 stores with two options, minced beef and sausages, with plans to add more sausage products following the launch. The vegetables used in the products include peppers, carrots, onions, tomatoes, pea flour, herbs, and natural spices, but no flavour enhancers. As well as offering an option to consumers who wish to reduce their meat consumption, a further benefit of the hybrid mince is that it contains significantly less fat and calories than classic minced beef.
Rewe Better Half Image
  • Rewe Germany received the ‘Most Vegan-Friendly Supermarket 2021’ award from Peta due to its wide range of plant-based products on offer, and Penny received the ‘Best Own Brand’ award for its Food for Future range.
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Food Service

Compass Group

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In 2022, Compass Group (UK & IRE) received Compassion's first full Planet Friendly Award, achieving a GOLD level for a 2025 commitment to reduce its animal sourced proteins by 25%.

They aim to switch to 40% plant-based by 2030 (and at least 25% by 2025).

They also plan to source 70% of the top five food categories (dairy & cheese, fruit & veg, pork, beef and chicken) from regenerative agriculture by 2030.

Their Net Zero plan and roadmap outlines strategies and targets for sustainable food production, with a target to achieve a 55% reduction in carbon emissions by 2025.

Their targets have been validated by the Science Based Targets initiative (SBTi):

  • 46% reduction in absolute Scope 1 and 2 GHG emissions by 2030 from a 2019 base year, classified by the SBTi as in line with a 1.5°C trajectory
  • 28% reduction in absolute Scope 3 GHG emissions from all food and drink purchased by 2030 from a 2019 base year; classified by the SBTi as aligned to a Well Below 2°C trajectory

Group-wide Decarbonisation Commitments:

  • Carbon neutral worldwide in Group operations by 2030
  • Climate Net Zero across global value chain (Scope 3) by 2050”

Carolyn Ball from Compass Group UK&I: “We know that for a catering operation, anywhere between 50% and 70% of the footprint is usually carried within the food itself, meaning that the menu is a massive ally for meaningful change…I really do think that if we're serious about this, which we all are, then one of the things we have to do more of is openly share learnings and collaborate, because otherwise it's not really climate leadership”

Get in touch

If you would like to know more about our Rethinking Food programme, please get in touch with our Food Business Team.


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