Domino's, which operates in six European countries (France, Germany, Netherlands, Belgium, Denmark and Luxembourg), has already committed to go free-range on their shell eggs and egg products and ingredients by 2025.

In 2020, the brand joined the Better Chicken Commitment for their European supply chain and extended this commitment to their operations in Australia and New Zealand in 2021.

They are now furthering their welfare commitments by developing higher welfare standards for pigs and sows under the Domino’s Pork Commitment.

The chain wants to meet their ambitious criteria, which includes a ban on the use of both farrowing crates and individual sow stalls, for 100% of their pig supply chain by 2026 and they hope to inspire other companies in Europe to follow their lead.

Maria Oehler, Head of Partnerships Europe at Domino’s said: “Together with our suppliers and partner CIWF, we strive for higher animal welfare standards for all our protein. To achieve that goal, a long-term relationship with our suppliers is important. It’s not always the easiest way, but we are committed to do the right thing, because it’s the right thing to do.

We are therefore very honoured to receive the Cage-Free Award. Winning this Award is a great reward and recognition for us as a company and for our suppliers.”

Previous Cage Free Award Winners

In 2020, Coop UK received the Cage Free Award in recognition of the retailer’s efforts to support cage free farming, and in particular, working with their supply chain partners Winterbotham Darby, to drive higher welfare production through the removal of confinement systems for sows in their continental meat supply chain in Italy, Spain and Germany.

This action will drive positive change in continental meat production and demonstrates the type of leadership shown by previous Cage Free Award recipients:

Ella's Kitchen (UK) - 2019
Waitrose (UK) - 2017
Marks and Spencer (UK) - 2017
Pret (global) - 2017
Whole Foods Market (US) 2017
Jamie Oliver Group (global) - 2017

Find out more about the criteria of the Cage Free Award.