Brewing Sustainability and Equality: Stirring up coffee shop success with dairy alternatives

This case study explores how cafes are embracing sustainability and promoting animal welfare by offering dairy alternatives. Philz Coffee and Blue Bottle Coffee lead the way with innovative strategies. Philz Coffee offers dairy-free milk at no extra cost, making it easy for customers to choose eco-friendly options. Blue Bottle Coffee goes a step further by making oat milk the default choice. These methods use Nudge Theory to gently guide customer choices towards more sustainable options. The study also highlights the environmental, health, and animal welfare benefits of these dairy alternatives, showing how small changes in cafes can make a big difference.