Good Chicken Award
The Good Chicken Award recognises companies that use or are committing to use (within five years) higher welfare chicken, by addressing the stocking density, breed and the need for environmental enrichment for broiler chickens.
To date over 376 million meat chickens are set to benefit each year from our award winners’ policies.
As of September 2017, we are also requiring companies to sign up to the longer term pledge contained in the 2026 Better Chicken Commitment.
Also, watch the latest video of the Windstreek System that has been developed in The Netherlands which is a new, modern design of broiler shed, incorporating multiple features for improved welfare and sustainability. (You can also read a more detailed case study on this system here.)
Worldwide chicken meat production and consumption is increasing: over 62 billion chickens are slaughtered annually for meat. This includes over 9 billion in China, around 9 billion in the USA, over 7 billion in the EU-28 and around 942 million in the UK.
The UK produces around 1.4 million tonnes of chicken meat annually and 35.4kg of chicken meat is consumed per capita, per annum.
Globally, over 70% of meat chickens (broilers) are raised in industrial farming systems, the large majority in North America, Europe, South America and a rapidly increasing proportion in developing countries, such as China, Brazil and Indonesia.
Minimum conditions for the protection of meat chickens are set out in the EU Directive (Council Directive 2007/43/EC) which addresses the stocking density of broiler chickens.
Standard intensive broiler production
Overview of intensive indoor chicken farming, detailing concerns for broiler health and welfareRead more »
Higher welfare alternatives
Overview of higher welfare meat chicken farming, detailing organic and free range, as well as higher welfare indoor systemsRead more »
The awards are a great way to advance your corporate social responsibility, increase your brand loyalty and supply chain compliance, giving you greater transparency and traceability across your operationsRead more »
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Better Chicken Commitment overview
A one page summary to help producers and companies understand more about the criteria behind the Better Chicken Commitment.
Case Study - Windstreek Broiler House
Case study on the innovative Windstreek broiler house which has been developed in The Netherlands, and offers multiple features for improved broiler welfare and strong sustainability elements.
The Science Driving Change for Broiler Welfare
A video presentation which provides an overview of the science which is driving change for higher welfare broiler production.
Best Innovation Award 2016
The 2016 Best Innovation Award was awarded to Plukon Food Group in the Netherlands for their ‘Windstreek Stable’ – a new design of broiler shed incorporating multiple features for improved welfare.
Best Retailer Innovation Award
Based on work to improve farm animal welfare within the supply chain