Good Chicken Award
The Good Chicken Award recognises companies that use or are committing to use (within five years) higher welfare chicken, by addressing the stocking density, growth rate and the need for environmental enrichment for broiler chickens.
To date over 376 million meat chickens are set to benefit each year from our award winners’ policies.
Worldwide, over 57 billion chickens are slaughtered annually for meat. This includes around 9 billion in the USA, over 9 billion in the EU-28 and around 899 million in the UK.
The UK produces around 1.2 million tonnes of chicken meat annually and 29kg of chicken meat is consumed per capita per annum.
Globally, over 70% of meat chickens (broilers) are raised in industrial farming systems, including the large majority in the UK, Europe and the USA, and a rapidly increasing proportion in developing countries.
Minimum conditions for the protection of meat chickens are set out in the EU Directive (Council Directive 2007/43/EC) which addresses the stocking density of broiler chickens.
Standard intensive broiler production
Overview of intensive indoor chicken farming, detailing concerns for broiler health and welfareRead more »
Higher welfare alternatives
Overview of higher welfare meat chicken farming, detailing organic and free range, as well as higher welfare indoor systemsRead more »
The awards are a great way to advance your corporate social responsibility, increase your brand loyalty and supply chain compliance, giving you greater transparency and traceability across your operationsRead more »
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Best Innovation Award 2016
Recognition for developing and delivering a successful project that has positively impacted farm animal welfare in a significant way.
Best Retailer Innovation Award
Based on work to improve farm animal welfare within the supply chain
Case Study - Windstreek Broiler House
Case study on the innovative Windstreek broiler house which has been developed in The Netherlands, and offers multiple features for improved broiler welfare and strong sustainability elements.
The Science Driving Change for Broiler Welfare
A video presentation which provides an overview of the science which is driving change for higher welfare broiler production.