CIWF Logo Food Business
Search icon

What is it you're looking for?

Search Icon
Close searchClose icon

Best Marketing Award 2016

EN_Best Marketing Award 2016.png

The Best Marketing Award recognises a company that has delivered a marketing campaign that shows real impact, communicates a key farm animal welfare issue and promotes higher welfare products, reaches a wide audience, was conducted over a significant period of time and had a specific outcome.

The winners’ submissions in this category are assessed by a panel of judges and are each awarded points for the type of media, the potential consumer reach, the strength of the welfare messaging used.

The 2016 Best Marketing Award was awarded to McDonald’s UK for two initiatives; their TV advertising around tree cover for laying hens and their ‘Good to Know’ campaign.

Watch the video here:

Globe

You are using an outdated browser which we do not support. Please upgrade your browser to improve your experience and security.

If you have any further questions regarding this, or any other matter, please get in touch with us at supporters@ciwf.org.uk. We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).