CIWF Logo Food Business
Search icon

Marketing & Innovation Awards

Every two years the Marketing and Innovation Awards recognise forward-thinking manufacturers and food service companies that provide the best examples of work to improve farm animal welfare and to promote higher welfare, sustainable food choices. 

The Best Innovation Award recognises companies that have developed a successful project or innovation that has delivered measurable benefits to the lives of farm animals.

The Best Marketing Award recognises companies that have delivered a successful, creative and far reaching consumer marketing campaign, communicating the importance of farm animal welfare and promoting products from higher welfare systems. The award also covers marketing initiatives that communicate the need to reduce meat, eggs and dairy consumption.

2021 Innovation and Marketing Awards

We are pleased to be holding our Innovation and Marketing Awards for the Food Service and Manufacturing sectors again in 2021.

If you are interested in applying, you can download the application forms here:

Entries are accepted following engagement and discussion with one of our Food Business Managers. Please contact us if you are interested in applying in 2021.

The deadline for applications is: 16 April 2021

2018 Innovation and Marketing Awards

The last Innovation and Marketing Awards for the Food Service and Manufacturing sectors took place in 2018.

The 2018 Best Innovation Award went to SELEGGT in Germany for their work in helping to address the issue of killing male chicks in the egg industry. 

SELEGGT has developed an endocrinological method for identifying the sex of hatching eggs which means male eggs can be humanely rejected early before the embryo develops the capacity to feel pain. Watch the video here.

The 2018 Best Marketing Award was awarded to Dutch manufacturer Kipster for developing and marketing the ‘world’s first carbon neutral egg’. Their innovative farm has been designed to address animal welfare as well as sustainability concerns which is clearly resonating with consumers. Watch the video here.

Every two years we present our ‘Retailer Awards’ which are based on our biennial Supermarket Survey results. The next Retailer Awards will be presented at our Awards ceremony in 2022.


Read more


You are using an outdated browser which we do not support. Please upgrade your browser to improve your experience and security.

If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).