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Marketing & Innovation Awards

Every two years the Marketing and Innovation Awards recognise forward-thinking manufacturers and food service companies that provide the best examples of work to improve farm animal welfare and to promote higher welfare products. 

The Best Innovation Award recognises a company that has developed a successful project or innovation that has delivered measurable benefits to the lives of farm animals.

The Best Marketing Award recognises a company that has delivered a successful, creative and far reaching consumer marketing campaign, communicating the importance for farm animal welfare and promoting products from higher welfare systems. The award also covers marketing initiatives that communicate the need to reduce meat, eggs and dairy consumption by more promoting plant-based alternatives.

2020 Innovation and Marketing Awards

Unfortunately, due to the ongoing Coronavirus pandemic, we have taken the decision to cancel the 2020 Best Marketing and Best Innovation Awards for manufacturers and food service companies. The target sectors for these awards understandably have priorities elsewhere at present.

For those of you who have already applied or were thinking of applying – we will run these popular awards again in 2021.

You can download the application forms here:

Entries are accepted following engagement and discussion with one of our Food Business Managers. Please contact us if you are interested in applying in 2021.

2018 Innovation and Marketing Awards

The 2018 Best Innovation Award went to SELEGGT in Germany for their work in helping to address the issue of killing male chicks in the egg industry. 

SELEGGT has developed an endocrinological method for identifying the sex of hatching eggs which means male eggs can be humanely rejected early before the embryo develops the capacity to feel pain. Watch the video here.

The 2018 Best Marketing Award was awarded to Dutch manufacturer Kipster for developing and marketing the ‘world’s first carbon neutral egg’. Their innovative farm has been designed to address animal welfare as well as sustainability concerns which is clearly resonating with consumers. Watch the video here.

Every two years we present our ‘Retailer Awards’ which are based on our biennial Supermarket Survey results. The next Retailer Awards will be presented at our Awards ceremony in 2021.


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If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).