The Best Marketing Award recognises a company that has delivered a marketing campaign that shows real impact, communicates a key farm animal welfare issue and promotes higher welfare products, reaches a wide audience, was conducted over a significant period of time and had a specific outcome.
The winners’ submissions in this category are assessed by a panel of judges and are each awarded points for the type of media, the potential consumer reach, the strength of the welfare messaging used.
Dutch Manufacturer Kipster picked up the 2018 Best Marketing Award for developing and marketing the ‘world’s first carbon neutral egg’. Their innovative farm has been designed to address animal welfare as well as sustainability concerns, all whilst delivering an affordable product to consumers.
Through their various marketing activities and their strong relationship with Lidl, their products have been selling out in-store as consumers support the notion of buying not only animal friendly but sustainable products too.
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