Using in-store posters and radio spots, Carrefour is supporting their commitment to have 100% cage free own-brand eggs by the end of 2025 by taking consumers on the journey with them.

This is an important undertaking in a region where price points on cheap protein make all the difference and most consumers opt for the cheapest option. By teaching consumers about the welfare impacts of caged systems, Carrefour Brazil hopes to shift popular choice towards cage-free eggs instead.

If successful, this move will have a huge impact on the lives of millions of hens in a country where most eggs currently come from caged systems.

No other Brazilian retailer has done this type of communication before with that level of detail, and as they intend to roll out the communication to all 498 stores in Brazil this will undoubtedly bolster the cage-free move in that region.

Lucio Vicente, Head of Corporate affairs and sustainability at Group Carrefour Brazil said: "In its ambition to lead the food transition, Grupo Carrefour Brazil is committed not only to offer products with higher quality, but also to ensure that the animals from which the products are coming are treated well. That is why we became the first food retailer in Brazil that took the commitment to commercialise only cage-free eggs by 2025 for our own brands.

We are very proud today to receive these two prizes, the Best Retailer Marketing Award, and the Good Egg Commendation. In the Brazilian market, driven by price due to social inequalities, we face many challenges, and it is essential to include all stakeholders to achieve real change. These awards will certainly help us to strengthen these changes, showing that it is possible to offer sustainable products at a fair price.”

Watch the video to find out more