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Special Recognition Awards

Special Recognition Awards are given to companies that demonstrate outstanding innovation, commitment or achievement in the field of farm animal welfare.

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2022 Special Recognition Awards

As part of its 2022 Good Farm Animal Welfare Awards Compassion was delighted to recognise two companies that are showing leadership in their respective fields.

Special recognition for global salmon welfare

Mowi ASA Logo.Svg

MOWI received a Special Recognition Award this year for becoming the first producer to make global welfare commitments on the rearing and slaughter of Atlantic salmon.

Atlantic salmon istockphoto.jpg

As the world’s largest producer of Atlantic salmon (~465,000 metric tons of salmon (gwt) per annum), this commitment is set to benefit ~122 million salmon per annum, across sites in Norway, Scotland, Ireland, Faroe Islands, Canada and Chile, and provides an excellent example for others to follow.

In accordance with Compassion’s recommendations, MOWI uses a stun-kill percussive system for 100% of their salmon from all their farm sites, and across all countries, to ensure they are humanely killed.  

They are also the first producer to commit to a global ‘free from confinement’ stocking density policy for Atlantic Salmon in line with Compassion’s guidance (10kg/m³ or less).

MOWI has made several other global commitments which included, but are not limited to:

  • Sufficient environmental enrichment in pens
  • No routine mutilations
  • No use of generic engineering or growth promoters

By working closely with stakeholders and NGOs like Compassion, MOWI can continually improve their commitments to salmon welfare, while also setting ambitious sustainability targets that will make a positive impact on the planet.

Dr Gordon Ritchie, Group Manager Fish Health & Welfare at Mowi ASA said: "Mowi are very proud to receive this prestigious award from CIWF, for recognition of our standard on the humane slaughter of fish using percussive stunning. This policy, which matches CIWF’s Flagship recommendation, is applied to all our ocean reared salmon globally, harvested on an annual basis. By recognising the importance of fish sentience, Mowi has implemented several other husbandry standards directed towards the welfare and well-being of our fish.

As the largest producer of ocean reared salmon, it is our responsibility to develop industry leading standards on welfare and sustainable practices and to make continuous improvements, all underpinned by investment in robust research and development by dedicated teams across the entire value chain.

Mowi would like to thank CIWF for their continued direction and consultation in leading us forward and targeting other Flagship recommendations”

Recognising higher welfare, sustainable broiler production

Nork Kylling logo

Norwegian producer Norsk Kylling received a Special Recognition Award this year for converting 100% of their chicken production to the higher welfare criteria of European Chicken Commitment, achieving their transition through their ‘Green value chain’ project.

close up of healthy white broiler chicken

The project has seen Norsk Kylling adopt a holistic approach to sustainable and higher welfare production, setting new standards for reducing energy consumption, waste, and their environmental footprint, while improving production efficiency, animal welfare, and developing novel feed ingredients.

As part of this process, they have also reached another major milestone as their greenfield processing plant is completely powered by renewable energy. 

It demonstrates that animal welfare, sustainable food production and profitability can all be achieved simultaneously in broiler chicken production. 

Hilde Talseth, Director of Sustainable Innovation General Manager Hugaas Rugeri said: “We work actively in all parts of our value chain to find new, innovative, responsible, and sustainable solutions. Through cooperation and a circular mindset and in close collaboration with competent and engaged people, we have successfully established a promising project portfolio.

This award is for us a great acknowledgement that will add to our motivation as we keep working to build the world’s best value chain in the food industry.”

Read this case study to find out more about their work.

2022 Rabbit Innovation Awards

In 2022 Compassion was delighted to award two companies that are leading the way on cage-free rabbit production for meat rabbits.

Spanning two different geographies, BreFood in Germany and Wisium in France both received Rabbit Innovation Awards for developing innovative cage-free rearing systems for meat rabbits with permanent access to winter gardens. Read more here.

2021 Special Recognition Awards

In 2021, the following companies received Special Recognition Awards for the work they are doing in humane, sustainable food production:

  • Innovation - Hilton Seafood UK and Danone both received Special Recognition Awards for their innovative work and their capacity to provide a global baseline for best practice in animal welfare. Read more here
  • Planet Friendly - Italian manufacturer Barilla received a Special Recognition Award under the Planet Friendly Award banner for coupling the advancement of animal welfare with a rebalancing of their protein offer to consumers. Read more here
  • Sustainable Food & Farming - Hollis Mead Organic Dairy received a Special Recognition Award for their sustainable farming practices which enhance the environment for wildlife. Read more here

2019 Rabbit Innovation Award

In 2019, Compassion was delighted to recognise ‘Eleveurs et Bien’ with a Rabbit Innovation Award, for developing a cage-free system for rearing rabbits for their commercial brand Lapin & Bien.  Find out more here.

2018 Special Recognition Award

Compassion was delighted to present Winterbotham Darby with the 2018 Special Recognition Award, which is kindly supported by the Sir Peter O'Sullevan Charitable Trust.

They picked up the award for developing their UKAS accredited animal welfare certification scheme which is driving welfare improvements and helping to secure cage-free commitments in the pig sector across Europe. Find out more here.

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