We're pleased to announce that Domino's Pizza Enterprises Ltd (Domino’s) has signed up to the Better Chicken Commitment (BCC) in Australia and New Zealand - a first for the fast-food industry in this region.
By 2026, Domino’s has committed to ensure that 100% of its chickens will meet the higher welfare criteria of the BCC for all 800+ stores across Australia and New Zealand.
The right thing to do
The BCC aims to significantly improve the conditions in which chickens are raised and slaughtered, including more space per animal, slower-growing breeds, the presence of perches and natural light, and more respectful slaughter methods by 2026. It lays out strict standards which exceed those currently set by local animal welfare bodies in both Australia and New Zealand.
Domino’s ANZ CEO David Burness said: “At Domino’s we do the right thing because it’s the right thing to do, and we recognise that doing the right thing includes taking care of our environment, and the food we source from our suppliers and serve to our customers.”
“We are proud to be the first fast food restaurant chain in both Australia and New Zealand to sign up to the Better Chicken Commitment, an initiative that will improve the welfare of chickens across our region. This is an important step in our Domino’s for Good journey,”
Domino’s BCC spans the globe
This latest commitment from Domino’s Pizza in Australia and New Zealand follows the brand’s earlier BCC commitment in December 2020 covering its operations in France, Germany, the Netherlands, Denmark, Belgium and Luxembourg.
Compassion’s Global Director of Food Business, Dr Tracey Jones concluded: “We are delighted that Domino’s in Australia and New Zealand has joined the Better Chicken Commitment. They are the first restaurant chain in this area to sign up and we hope this positive move will encourage others across the region to follow their lead.
“There is a growing movement of leading companies across the globe taking steps to introduce better welfare for meat chickens. We applaud Domino’s for leading the charge in Australia and New Zealand and we will continue to work closely with them on the effective implementation of their broiler welfare strategy in all territories.”