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Visual Identity for 'Better Chicken'!
We have created a marketing toolkit for our new 'Better Chicken' visual identity in response to food businesses who requested support in communication, recognition and understanding of the Better Chicken Commitment (BCC).
The toolkit contains an eye-catching logo with the strapline, ‘Committed to Better Chicken, Raising Standards Together’ with supporting visual and animated assets, as well as detailed Guidelines for use.
The identity and accompanying assets can be used by companies that have signed up to the Better Chicken Commitment on their digital channels to talk about their journey towards fulfilling the higher welfare criteria.
Building towards success
Alternative versions of the logo have been developed for companies to use as they progress on their Better Chicken journey, such as ‘Progressing Better Chicken’ or ‘Delivering Better Chicken’ for when their chicken meets 100% compliance with BCC.
There are also visuals, animations and videos highlighting each of the different BCC criteria to be met, such as slower growing breeds.
The visual identity toolkit will initially be available to a pilot group of European and UK companies that are on their BCC journey, with a second phase planned for wider use across other European markets and the USA.
To apply to use the Better Chicken visual identity, please contact the Food Business team.
