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About ChickenTrack

Compassion’s ChickenTrack report aims to measure company progress towards meeting the higher welfare requirements of the 2026 Better Chicken Commitment (BCC)

It aims to drive compliance and encourage transparency by sharing best practice from the companies who are demonstratively leading the way. It also provides a platform to support and encourage companies so that a successful transition to higher welfare chicken is achieved across all sectors.

2021 ChickenTrack

The 2021 introductory ChickenTrack report lays the ground for measuring European company progress towards introducing higher welfare chicken.

It rounds up some of the progress that has been made over the last year and provides examples of best practice reporting. It also lays out a reporting framework for businesses to adopt ahead of the 2022 European ChickenTrack.

Read the report to find out more...

 

ChickenTrack

Demonstrating progress through good reporting

Read the full report here
ChickenTrack

Better Chicken Commitment

The Better Chicken Commitment (BCC) – also referred to as the European Chicken Commitment – is a unified corporate ask developed in 2017 and supported by more than 30 NGOs in Europe committing its signatories to introduce higher welfare standards for chickens in their supply by 2026.

Broilers Perching On Wood Frame Small

By signing up, companies commit to provide chickens with more space to live, with natural light and enrichment for occupation, and to ensure slower growing breeds with proven welfare outcomes are adopted, as well as humane slaughter without live inversion of the birds, and third-party auditing.

The criteria are known to improve bird welfare as evidenced by science and best-case examples and the commitments are set to benefit hundreds of millions of birds annually.

To date, over 270 companies have joined the Better Chicken Commitment - find out who is stepping up for chicken welfare here.

In the US, over 200 companies have agreed a similar ask to provide better welfare for broilers by 2024.

Compassion has worked closely with many of the leading companies signing up and to date, more than 1.1 billion broiler chickens are set to benefit from our corporate partners’ higher welfare policies, practices and commitments.

Read more about how to implement better systems for broiler chickens here.

2022 ChickenTrack

ChickenTrack will officially begin to highlight company progress towards their broiler welfare commitments annually from 2022.

Winstreek Broiler House Broilers Pecking Small

Companies will be selected based on their size, chicken footprint and market influence, and are asked to publicly disclose their reporting ahead of the        31st July 2022 deadline, in line with other updates required for BBFAW and EggTrack.

All information in ChickenTrack will be based on companies’ publicly disclosed information. For progress numbers to be included in the annual report and displayed on the tracker, all relevant information must be publicly available on a company’s website or in another relevant document including, but not limited to, an animal welfare policy, an ESG/CSR or progress report, or a press release.

Working with Compassion

Public facing commitments to change are important first steps for any company, however, mapping out a route to implement that change is vital and will require working with all stakeholders (both internal and external) involved in the supply chain.

Compassion works with companies from sign-up to having BCC-compliant product on shelf. If you need help or want to join our broiler forums and working groups, please get in touch.

We will be happy to take you through our guide on Building a Roadmap to Implement Higher Welfare Chicken which provides helpful support and guidance on how to:

  • Build the business case with internal and external stakeholders
  • Map out the supply chain
  • Secure supply chain solutions
  • Bring consumers on board through marketing and communications

Contact us for more information or read more about higher welfare broiler production here.

 

Good Chicken Award

Good Chicken Award

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The Good Chicken Award recognises companies that use or are committing to use (within five years) higher welfare chicken, by addressing the stocking density, breed and the need for environmental enrichment for broiler chickens.

To date over 243 million meat chickens are set to benefit each year from our award winners’ policies.

As of September 2017, we are also requiring companies to sign up to the longer term pledge contained in the 2026 European Chicken Commitment.

BACKGROUND

Worldwide chicken meat production and consumption is increasing: over 62 billion chickens are slaughtered annually for meat. This includes over 9 billion in China, around 9 billion in the USA, over 7 billion in the EU-28 and around 942 million in the UK.

The UK produces around 1.4 million tonnes of chicken meat annually and 35.4kg of chicken meat is consumed per capita, per annum.

Globally, over 70% of meat chickens (broilers) are raised in industrial farming systems, the large majority in North America, Europe, South America and a rapidly increasing proportion in developing countries, such as China, Brazil and Indonesia.

Minimum conditions for the protection of meat chickens are set out in the EU Directive (Council Directive 2007/43/EC) which addresses the stocking density of broiler chickens.
 

Award Winners

Award Winners

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Broiler Chickens

Broiler Chickens

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This section contains a welfare potential matrix of the different broiler production systems, as well as a summary of the key welfare issues of broilers.

There are also resources about the welfare of broilers in commercial systems and how to measure animal welfare outcomes and implement a leg health plan on farm.

You can also view a presentation on waterbath stunning for the halal market and a document on the humane slaughter of broiler chickens, and find further information about broiler production in the EU broiler as well as an information sheet on the consumer perception of broiler production.

You can also view a video on the science which is driving change for higher welfare broiler production.

Or find out how Compassion's welfare criteria for broiler chickens compare with other welfare schemes here.

 

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