Food Business

Marketing Opportunities

Consumers are increasingly interested in the provenance of their food, and particularly for meat, eggs and dairy products, how the animals were raised. Many leading companies are capitalising on this growing animal welfare movement and taking consumers with them on their journey towards more humane, sustainable food.

Watch the video to find out what others are doing – and get inspired…

Want to kick-start your communication on farm animal welfare?

Compassion recognises food companies for policies and commitments that support higher welfare farming systems, through our Good Farm Animal Welfare Awards programme. Find out more or apply for an award here. 

By communicating your higher welfare achievements and promoting higher welfare products you can make it easier for consumers to make an informed choice in favour of higher welfare production.

Winning an award enables you to: 

  • Demonstrate your leadership as an ethical organisation
  • Show that your policies are aligned with your brand values
  • Manage risk by having greater transparency and traceability in your supply chain
  • Increase consumer confidence in your brand and meet the growing demand for higher welfare products

McDonald’s UK was recognised with our Best Marketing Award this year for two initiatives; their TV advertising around the importance of tree cover for laying hens and their ‘Good to Know’ campaign, promoting their sourcing credentials. Watch the video here.

If you are looking for ideas on how to promote your higher welfare credentials, please contact jo.cooper@ciwf.org


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